Perceived Value,social Capital And Rural Residents’ Domestic Waste Sorting Behavior

Building ecologically and livable countryside has become the common vision of rural residents in China,and has a direct bearing on the fundamental well-being of China’s nearly500 million rural residents.However,the problem of rural domestic waste pollution seriously restricts the realization of this goal,and becomes an obstacle factor to improve rural living environment and build the beautiful countryside.As an important part of the construction of ecological civilization,the treatment of rural domestic waste highlights its importance and urgency from the strategic level.“Rural beauty is the premise of China’s beauty”.However,there is one indisputable fact that current waste disposal modes cannot meet the realistic demand of excessive rural domestic waste.Rural domestic refuse treatment is not timely lead to serious accumulation phenomenon,serious pollution of rural living environment and affect human health.Rural domestic waste sorting at source is a key way to realize waste reduction,resource and harmless,which can effectively improve the increasingly serious ecological environmental problems in rural areas.As the participants,direct participants and beneficiaries of domestic waste sorting management,how to mobilize the enthusiasm and participation of domestic waste sorting management and improve the level and effect of domestic waste sorting management is an urgent problem to be solved in rural domestic waste sorting management at the present stage.Under such realistic needs,it is of great theoretical and practical significance to solve the problem of rural domestic waste pollution by comprehensively considering the influence of individual,group and government level factors on rural residents’ domestic waste sorting behavior,and analyzing domestic waste sorting behavior in a comprehensive framework system.Based on the above analysis,on the basis of collective action,planned behavior,public goods and utility theory,this study constructs a research framework of perceived value at the individual level,social capital at the group level,environmental regulation policies at the macro level and domestic waste sorting behaviors of rural residents.Based on 1014 pieces of household micro-data obtained by the members of the research group during field research in Shaanxi Province,factor analysis method was used to measure perceived value and social capital,analyze the status quo of domestic waste sorting and management in Shaanxi province,and use Ordered Probit model to test the influence of perceived value and social capital on domestic waste sorting behavior.The moderating effects of environmental regulation policies on perceived value and social capital on domestic waste sorting behavior were further examined.Bootstrap method was used to further test the mediating effect of sorting behavior on the perceived value and social capital affecting the welfare effects of domestic waste sorting management,and explored two influence paths of perceived value-sorting behavior-welfare effect and social capital-sorting behavior-welfare effect.Based on the above empirical tests,the main research conclusions of this study are as follows:First,perceived value and social capital significantly affect domestic waste sorting behavior.Perceived economic value and perceived social value had a significant positive impact on domestic waste sorting behavior,perceived material cost had a significant negative impact on domestic waste sorting behavior,and perceived non-material cost had a negative impact on domestic waste sorting behavior,but not significant.The results remained stable after endogeneity test.Among the sub-dimensions of social capital,social participation and social norms have a significant positive effect on domestic waste sorting behavior.Each unit increase of them will correspondingly reduce the probability of domestic non-sorting behavior and increase the possibility of three-sorting and four-sorting level.Social network and social participation have positive effects on domestic waste sorting behavior,but have not achieved significant effect.Second,environmental regulation policies have a moderating effect on the relationship between perceived value and social capital on domestic waste sorting behavior.By comparing the significant changes of the coefficients of different groups to examine the effects of the moderating variables,it can be seen that the guiding environmental regulation policy has a significant positive moderating effect between the perceived social value and domestic waste sorting level.The incentive environmental regulation policy has a significant negative moderating effect between the perceived cost and sorting level,and a significant positive moderating effect between the social trust,social participation,social norm and sorting level.Restrictive environmental regulation policies have a significant positive moderating effect on the relationship between rural residents’ social network and sorting level.Third,perceived value and social capital significantly promoted the welfare effect of rural residents,and sorting behavior played an intermediary role in the path of perceived value and social capital affecting the welfare effect of domestic treatment of rural residents.In the subdimension of perceived value,domestic waste sorting behavior has an intermediary effect on the influence path of perceived economic value,perceived social value and perceived immaterial cost on governance welfare.Perceived material cost has no direct effect on governance welfare,but there is an indirect effect.In the subdimension of social capital,there is no mediating effect of social network on the influence of classified behavior on governance welfare,there is mediating effect of classified behavior on the influence of social trust and social norms on governance welfare,and there is no direct effect of social participation on governance welfare,but there is mediating effect.Based on the above research conclusions,this study can provide the following policy suggestions: To strengthen the internal driving force of perceived value and improve the positive cognition of sorting.To strengthen social capital restraint mechanism to create a good community environment.And,to implement differentiated sorting policies and improve oversight and reward and punishment mechanisms.It provides empirical reference and decision-making reference for the relevant departments to formulate the treatment plan of rural domestic waste sorting.