Study On Green Farming Intention And Behavior Of Sika Deer Farmers In Shuangyang District

The Fifth Plenary Session of the 18th CPC Central Committee put forward the concept of green development,which for the first time put "green development" to the height of "five development concepts".The fact proves that now green development has become a new trend of China’s social and economic development.Animal husbandry is a pillar industry in our national economy,but traditional animal husbandry often brings environmental pollution problems,in recent years has also been widely paid attention to by the society,animal husbandry green transformation and upgrading is imminent.As a large province of traditional animal husbandry,Jilin Province has a good foundation of animal husbandry.Although Jilin Province,as a large province of animal husbandry,has a good foundation of animal husbandry development,it is still faced with the practical problem that it is difficult to coordinate the development of economic benefits and environmental protection.Since the new century,the demand for Chinese livestock products has changed from the previous "quantity" to "quality safety",and "green" breeding technology is the key to promoting the development of "green",which depends on whether farmers are willing to accept green breeding technology.This paper studies the influencing factors of green farming intention and behavior of sika deer farmers in Shuangyang District,which is conducive to the adoption of green farming technology by sika deer farmers,promoting the transformation and upgrading of sika deer farming industry,and providing higher quality product supply and guarantee for the sika deer industry market.This paper explores the influencing factors of the will and behavior of sika deer farmers in Shuangyang District,and samples 13,000 sika deer farmers in Shuangyang District through a questionnaire to 350 farmers in four towns in Shuangyang District.The questionnaire includes age,education background,breeding quantity,family income,etc.The basic information of the survey objects is analyzed.The Logistic regression model was established based on the data,and the influencing factors of green farming intention and behavior of sika deer farmers in Shuangyang District were analyzed,and the deviation of green farming intention and behavior was comprehensively analyzed.It is concluded that the adoption intention and behavior of green culture technology of sika deer farmers in Shuangyang District are affected by individual characteristic variables,family characteristic variables,perceived ease of use,perceived usefulness and perceived benefit.On this basis,this paper summarizes the suggestions of speeding up green aquaculture in Shuangyang District,including strengthening publicity and promotion,expanding the scale of aquaculture,expanding the technical staff at the grass-roots level,accelerating the innovation of aquaculture technology and expanding the technical force.