Research On The Profit Model Of Tuna Corporation From The Perspective Of Financial Evaluation

As one of the main forces in environmental governance,the healthy and sustainable development of environmental protection enterprises has a crucial impact on China’s environmental governance cause.In recent years,despite the continuous introduction of many favorable policies by the country,there are still some environmental protection enterprises whose operating results are not optimistic.Among them,as one of the key national enterprises,Dechuang Environmental Protection has seen its net profit decrease year by year in the past five years,and its profit situation is not optimistic.As a systematic means and method for enterprises to obtain profits,analyzing and evaluating the effectiveness of the profit model is conducive to finding the reasons for the poor performance of Dechuang Environmental Protection,and proposing solutions.Although the theoretical system for evaluating profit models is not mature enough,many domestic scholars have tested the effectiveness of profit models through analysis of financial element indicators and financial evaluation.The goal of a profit model is to obtain profits,so the most direct way to test whether the profit model is compatible with the enterprise is to conduct a financial evaluation of the enterprise’s profit model,in order to test its effectiveness.Therefore,this article takes De Chuang Environmental Protection as an example,analyzes and evaluates its profit model from the perspective of financial evaluation and combined with the theory of the four elements of profit model,identifies the problems existing in De Chuang Environmental Protection’s current profit model,and proposes improvement measures.This has important practical significance for the enterprise to improve its own business situation and the sustainable development of other enterprises in the same industry.Under the guidance of relevant theories and literature on profit model research,this article first provides a brief introduction to the environmental protection industry and De Chuang Environmental Protection Enterprises.Then,through the four element theory,it analyzes the profit points,profit sources,profit leverage,and profit barriers of De Chuang Environmental Protection.Then,the effectiveness of its profit model is tested through financial evaluation.The financial indicator evaluation method is used for vertical comparative evaluation of the profit model of Dechuang Environmental Protection,and the TOPSIS entropy weight method is used for horizontal comparative evaluation of the profit model of Dechuang Environmental Protection.Through a comparative evaluation of the vertical and horizontal profit models of Dechuang Environmental Protection,it was found that the main problems currently facing Dechuang Environmental Protection are: the continuous decline in product gross profit margin at the profit point;Insufficient competitive advantage in sales models in terms of profit leverage;On the profit barrier,there are issues such as poor management of accounts receivable and unreasonable capital structure.Furthermore,it is proposed that enterprises can improve their product process technology,expand sales models,improve credit management systems,and expand financing channels.The research on the profit model of Dechuang Environmental Protection in the article helps to gain a deeper understanding of the structure and characteristics of the profit model of environmental protection enterprises,and makes up for the lack of case studies on the current profit model of environmental protection enterprises.