Interface Design Of Mobile Hat Customization System Based On Perceived Value Theory

With the development of e-commerce,more and more enterprises are starting to provide customization systems to attract consumers.Customization systems not only offer better user experiences,enhance user stickiness and loyalty for enterprises but also bring more business opportunities and revenue.A highly experiential customization system interface design can provide consumers with instant feedback during online design,leading to a pleasant experience and effectively increasing the purchase rate.Therefore,designing an efficient and highly experiential mobile customization system to ensure a pleasant shopping experience for consumers is particularly important.Perceived value theory,as an essential research direction in consumer behavior,occupies a significant position in shopping theory research.This paper studies the perceived value theory,analyzes the current research status of customization systems,explores the interface design factors based on perceived value theory,and proposes corresponding design strategies.The design and development of a mobile customization system for hats as a product are carried out.Through literature review,the study found that product background type and price display format in the visual factors of the interface affect consumers’ perceived value,as well as their corresponding auditory factors,customization option sound effects,and price change sound effects.In the empirical research,this paper investigates the impact of visual and auditory factors in interface design on user experience through experiments and data analysis.Experiment 1 studies the influence of product background type and price display format on user experience,while Experiment 2 examines the effect of cross-modal correspondence between option and price changes sound effects on user experience,further verifying the effectiveness of design strategies based on perceived value theory.The research results show that there are significant differences in task performance,learnability,hedonic value evaluation,loyalty,and perceived complexity between product background type and price display format.The data analysis suggests that the hat customization system should use a contextualized background and display option prices,as this design approach may not score high in task performance,but it can significantly increase consumers’ shopping value evaluation,extend their time spent on the customization page,and enhance their shopping interest.Moreover,the combination of a contextualized background and display option prices can reduce consumers’ perceived complexity and increase their loyalty.Experiment 2 found that there are significant differences in task performance,option switching times,and shopping value evaluation with customization option sound effects,but not with price change sound effects.The data analysis recommends that the hat customization system should use an interface design with customization option sound effects.Customization option sound effects can increase consumers’ interest and make them spend more time in the customization system while significantly improving their shopping value evaluation.In summary,the study suggests that the hat customization system should use a combination of contextualized background and display option prices,as well as an interface design with customization option sound effects,to enhance consumers’ shopping value evaluation,extend their time spent on the customization page,increase their loyalty,and reduce their perceived complexity.The significance of this research lies in proposing a customization interface design scheme based on perceived value theory,providing a reference for the development of mobile customization systems.At the same time,the empirical research in this paper also provides empirical evidence for interface design,offering guidance for improving user experience.Future research can further explore the impact of other factors on user experience to enhance the design quality and user satisfaction of customization systems.