The Analysis Of Dress Demand And Design Application Of Young People In Dong Who Just Moved To Liping County Town

Chinese culture is formed by the common cohesion of 56 ethnic groups in China,and the minority culture is an indispensable part.Since the reform and opening up,the Chinese government has introduced a series of policies to promote urbanization.Nowadays,a large number of ethnic minority residents in villages have begun to move to cities and towns.With the economic growth and the improvement of life quality,traditional ethnic minority cultures in some areas have been cultured,and many folk skills,minority languages and costumes are losing their original characteristics or dying out.It is an effective way to protect ethnic culture to build the atmosphere of ethnic culture in towns of ethnic autonomous regions.Liping County is the largest and most populous county in Dong and Miao autonomous regions in southeast Guizhou Province.The traditional culture of Dong in Liping County can not only maintain local folk characteristics and authenticity of ethnic culture,but also make the local have strong competitiveness in the tourism industry.Dong costume is an important part of Dong traditional culture and a necessity in People’s Daily life.Integrating the elements of Dong traditional costume into the daily costume design of Dong residents in cities and towns can effectively enhance their ethnic cultural atmosphere.However,this project is difficult to be accomplished overnight,and the frequency of traditional ethnic costume worn by indigenous residents in daily life is low.In addition,the expression of ethnic elements in the towns is more diversified,while the traditional ethnic culture in the villages is more pure and single,and the cultural atmosphere is stronger.Villagers will have a higher degree of acceptance for the integration of ethnic traditional elements into the daily costume design.Therefore,starting from the new residents who have just moved to the towns from the countryside,through their daily wear of clothes integrating the Dong ethnic elements,It can provide some help for the construction of the ethnic cultural atmosphere of the town,spread the traditional culture of the Dong ethnic group,and let the ethnic culture infiltrate the town imperceptible.Through literature research,government policy content research,image data research and other methods,this paper analyzes and predicts the characteristics of clothing demand in Liping County.KANO questionnaire was used to investigate the demands of young people in Dong new towns for daily clothes.Through the survey results,it was concluded that they prefer casual and Chinese-style clothes and have certain requirements for the significance of style,color harmony and comfort of fabric.Then,taking the traditional Dong costumes as the research object,the development trace of the traditional Dong costumes is deeply investigated.The image data of the traditional Dong costumes are collected by combining the field investigation method,and the styles,colors,crafts and patterns of the costumes are summarized and classified to screen out the typical factors of the traditional Dong costumes.Finally,through analytic hierarchy process(AHP),the design model of the clothing needs of young people in new towns of Dong ethnic group is established.Combining the aesthetic principles of Dong ethnic group and the artistic techniques of modern clothing design,the daily clothing integrated into the traditional clothing elements of Dong ethnic group is designed.The design model can make the design more scientific and rational,and the designer’s emotional understanding of the Dong culture and artistic design are combined.Thus complete the whole garment innovation.