Application Of Clothing Elements Of The Chuxiong Yi Zhizhu Costume Festival In Cultural And Creative Desig

Costume Festival,the literal understanding is a kind of competition for clothing and costumes.The festival comes from Zhi Zuo Village,Yongren County,Chuxiong Yi Autonomous Prefecture,Yunnan Province.On the 15 th day of the first lunar month every year,Zhi Zuo Village will hold a large-scale folk custom competition.The Zhi Zuo Clothing Festival is an exhibition of the Yi ethnic group costumes,and also an opportunity for the young girls of the Yi ethnic group in Chuxiong to show their ingenuity and inner beauty.At present,Chuxiong Prefecture vigorously promotes the festival,trying to form the theme of cultural tourism through the festival,and build a closed loop of festival tourism.Due to the favorable policies,the Festival has attracted a lot of attention through various online platforms and offline activities,and the brand awareness of the Festival has been greatly enhanced.However,with enough exposure,the competition festival still has the lack of novel design of cultural and creative products and the lack of design application of clothing design elements.Cultural and creative design,as a product formed with cultural creativity as the core,can effectively solve the above problems.Therefore,the author based on the festival,the depth of the historical development,the cultural connotation,the historical style of the festival.Analyze the clothing elements displayed in the festival,extract the clothing elements,deeply analyze the style,pattern and color in the clothing elements,and analyze the shape,system,pattern type and constituent elements of the clothing.Through the design techniques such as dispersing,restructuring,deconstruction,it is extended to the cultural and creative design.On the basis of retaining the essence of the costume elements of Chuxiong Yi ethnic group,the pattern decoration and color collocation in line with the modern aesthetic are innovated,and the innovative content is applied to the cultural and creative design for creative transformation.In this paper,the costume elements of the Chuxiong Yi ethnic group are applied to the cultural and creative design,thus giving the costume elements of the festival more visual effects,and verifying the feasibility of the costume elements of the festival in the product application.Through the application research of the costume elements of the Festival,it is expected to provide new design ideas for the cultural and creative products of the Festival,and then give more forms of expression to the intangible cultural heritage of Chuxiong Yi ethnic group in modern design.