In recent years,China has placed increasing emphasis on domestic ecological civilization construction and has raised new requirements for corporate carbon emissions.In order to meet national carbon emissions standards,many steel companies have begun to implement carbon reduction measures.Therefore,we use empirical analysis and case studies to analyze the potential impacts of AY Steel Company’s carbon reduction behavior from the perspective of corporate financial performance,providing favorable evidence for steel companies to correctly implement carbon reduction measures.We selected AY Steel Company,which firmly implements carbon reduction behavior,as the research object and mainly used quantitative methods such as descriptive statistical analysis and regression analysis.Firstly,based on previous research,we combined the steel production process,market response,and investor behavior to explore the direct and indirect impacts of carbon reduction behavior on steel companies,clarifying the mechanism by which carbon reduction behavior affects corporate financial performance.Then we analyzed the current situation of AY Steel Company’s carbon reduction behavior and financial performance,and preliminarily explored the relationship between AY Steel Company’s carbon reduction behavior and financial performance.We established a relationship model between AY Steel Company’s carbon reduction behavior and financial performance,focusing on the empirical analysis of the relationship between carbon reduction behavior and financial performance.The research results show that the implementation of carbon reduction measures by AY Steel Company has a significant negative impact on the company’s financial performance in the current year,but a significant positive impact on its long-term financial performance,consistent with the research hypothesis.Therefore,steel companies should persist in implementing carbon reduction measures in the long term to promote sustainable financial growth.Based on the research results,we propose new development suggestions for numerous steel companies including AY Steel Company,such as adhering to carbon reduction measures,promoting long-term development of steel companies through green technological innovation,balancing short-term and long-term carbon reduction related financial investment,and promoting carbon reduction work through government policies.We hope that our research can help steel companies achieve the dual goals of low-carbon emissions and financial performance growth,and achieve the long-term healthy development of the steel industry. |