Inner Mongolia Museum Collection Costume Theme Figure Doll Design From The Perspective Of "Fashion"

In the era of cultural consumption,the public’s consumption behavior reflects their special demand and collective preference for cultural products,and trendy dolls have become a hot selling category of cultural and creative products nowadays.Young generations follow the trendy dolls,becoming an important contemporary youth cultural landscape.This cultural phenomenon also inspires museums to rely on cultural resources in their collections to develop trendy doll-based cultural creations that meet the needs of young consumers.For ethnic regions,the special minority distribution structure and unique endowment of cultural relic resources become strong cultural capital for developing cultural and museum creative products.Based on the cultural elements of costumes in the permanent exhibition hall of Inner Mongolia Museum("Inner Mongolia Museum"),this paper combines the contemporary design language under the threshold of "trend" and uses character dolls as a creative carrier to reproduce the charm of ethnic regional culture.This study is of great significance for promoting the diversified costume culture in ethnic areas,highlighting the regional characteristics and expanding the development of cultural and creative products in ethnic areas.Research process: Firstly,we make a general overview study on the origin,development,current situation and typical cases of character dolls,from which we consider the universality and specificity of costume character doll design;secondly,we summarize the attributes,structure,behavior,attitude and aesthetic style preference characteristics of the consumer groups of museum cultural and creative products through fieldwork,case study and market survey,and make a generalization of the "trendy product design".The formal style language of "tide design" is analyzed to establish the research basis for the design of costume character dolls under the threshold of "tide";finally,the cultural elements of costume in the collection of Inner Mongolia Museum are compared with the formal language of "tide".Finally,we take the cultural elements of the costume collection of Inner Mongolia Museum and the characteristics of the expression language under the threshold of "trend" as the starting point of the design research,take the "cute" figure as the creative carrier and the "punk" style as the main tone,and use the collision of contemporary trend expression language and ethnic costume culture to To create a modern design feeling with unique cultural attributes.The results of the study show that it is a suitable path for the development of cultural and creative products in ethnic minority areas by adapting to the unique value identity and aesthetic preference of the young generation,grasping the design language that stands at the forefront of the times,and tapping the unique regional cultural resources.