Case Study On Green Bleaching Behavior And Its Control Of Huabei Pharmaceutical

The ecological environment is the basic condition for people to survive and develop,and it is also an important foundation for the development of the national economy and society.It is an urgent requirement of the times to standardize the protection and construction of the ecological environment for enterprises and achieve the goal of sustainable development of enterprises.With the implementation of various environmental protection policies and regulations and the regulations of local governments,the pressure on environmental protection of enterprises will gradually increase.Therefore,enterprises must increase investment in environmental pollution prevention and control,and increase the cost of environmental pollution prevention and control operations,which forces some enterprises to It can truly fulfill its environmental responsibility,but reduce the cost of pollution control through greenwashing.Although some companies promote the concept of environmental protection in their annual reports and increase pollution control,they are often reported by local people or environmental protection organizations for environmental protection issues,and even punished.This paper mainly adopts the methods of literature analysis and case analysis to carry out research along the motivation of greenwashing behavior,the consequences after exposure,the existing problems of internal auditing and internal auditing governance countermeasures.Firstly,the concept of internal audit governance,greenwashing behavior and related theories of greenwashing behavior are expounded;secondly,taking the greenwashing behavior of North China Pharmaceutical as a research case,it analyzes the way of two greenwashing behaviors of enterprises,based on the theory of information asymmetry,Stakeholder Theory,analyzes the motivation of North China Pharmaceutical’s two greenwashing behaviors and the problems existing in the company’s internal audit,and uses the event study method to study the impact of corporate greenwashing behavior on financial performance after exposure.Finally,according to the actual situation of North China Pharmaceutical Company,the internal audit governance countermeasures are given from the audit level.This paper believes that the greenwashing behavior of enterprises is closely related to the production and operation conditions of enterprises,the pressure of environmental protection,information asymmetry and high pollution control costs.Enterprises are often unwilling to spend high pollution control costs for greenwashing in order to obtain economic benefits.For the governance of greenwashing behavior,the internal audit department can carry out environmental strategy audit,environmental ethics audit and environmental management audit.Specific suggestions are put forward from three aspects:strategic integration,cultural leadership and process control to reduce the possibility of corporate greenwashing.