Research On Green Growth Strategy Of Decoration Industry In XX Area

China’s economic development is in the process of steady growth,and all industries have been greatly affected by the epidemic.With the rapid development of the real estate industry and the improvement of people’s needs to improve the quality of the residential environment,the need for green development in the decoration industry is becoming more and more urgent.In the decoration industry,derivative concepts such as "green decoration","environmentally friendly decoration","green construction","green engineering" and "green building" have emerged.At the same time,more and more green decoration companies have been established,forming the rapid development of the regional green decoration industry chain。This paper takes the development of green decoration industry as the research object,and selects the XX area of W city for research and demonstration.As a high-tech development area of "China Optical Valley",XX area has better development of decoration enterprises,a high degree of information,and more advanced decoration ideas and concepts.Research on the green decoration industry in the region can effectively help the region to better deepen the green development and green decoration concept in the people,and help XX region to promote the development of the green decoration industry and form a perfect green decoration industry chain.This paper firstly analyzes the current situation of green decoration and decoration industry in XX region on the basis of introducing green development,green growth strategy and other theories.Combined with on-site research and the use of EFE and IFE matrix analysis,it reveals the opportunities,threats and self-disadvantages of the development of the green decoration industry in this region.Opportunities include good policies,good prospects for decoration market capacity,no monopolistic brand in the green decoration industry,high average unit price of market decoration,heavy consumer "grade" concept and incomplete concept of green decoration;the main threats to its existence are Including the low price of traditional decoration,the origin of "green" building materials is unknown,consumers do not understand green decoration,building materials suppliers are mixed,accept "acquaintance" operations,and the phenomenon of consumers’ sets of pictures is serious;but there are industries and opportunities in the decoration industry in this region,marketing promotion,management and service,information and other advantages,there are also disadvantages such as low project acceptance,long green decoration construction cycle,high quotation,lack of talents,and lack of influential enterprises.Secondly,through EFE and IFE analysis,it is found that the external analysis score of green decoration and decoration industry in XX region is 2.83 points,which is higher than 2.5 points,indicating that the external opportunities faced by XX region can resist the threats it faces;The internal analysis score of the industry is 2.62 points,which is higher than 2.5 points,indicating that the green decoration in XX area can better play its own advantages to resist its own disadvantages.However,since the score is higher than the standard scoreThe score of 2.5 is slightly higher,indicating that for the XX region,the promotion of the green development concept and the green decoration industry have their own disadvantages,and they need to make up for the shortcomings from their own.On the basis of EFE and IFE analysis,the green development strategy of decoration and decoration industry in XX region should be positioned as SO(growth-oriented)strategy from the analysis of SWOT strategy.Thirdly,after confirming that the development strategy of XX region is SO growth strategy,this paper analyzes the lack of awareness,lack of professionalism,imprecise process management,backward technology and low energy consumption in the implementation of green growth strategy of decoration industry in XX region.The main reasons are the imperfect evaluation standard system,imperfect personnel training,lack of incentives,lack of green technology,and lag in green transformation.Then,in view of the obstacles in the process of developing the green growth strategy in this region,this paper proposes relevant countermeasures,such as strengthening the propaganda of green development theory,cultivating personnel with the concept of green decoration,setting up corresponding incentive plans,improving green technology in the process of decoration,"energy "Dual control of consumption" has been transformed into"dual control of carbon emission".Finally,the conclusion and outlook section summarizes the writing content of this article,and at the same time makes an outlook on some content that has not been analyzed in the article,such as whether only taking the XX region as the object of analysis has the universality of the research,and expecting to obtain more research data for further analysis.Research to promote the development of my country’s green decoration industry.