Research On Brand Image Design And Application Of Qingyang Sachet

Qingyang sachet has a long history.It is the condensation of local residents’ long-term life practice,their spiritual sustenance for beautiful things,and a treasure of folk art worth inheriting and carrying forward.Qingyang sachet market space is very small,lack of related brand image design.This paper mainly studies the brand image design of Qingyang sachet.Through field research and other research methods,it understands the market status of Qingyang sachet industry and the development status of other intangible cultural heritage brands,analyzes the difficulties encountered in the practice of folk culture brand image design,puts forward the feasibility of the branding of Qingyang sachet,and optimises the development strategy of Qingyang folk culture industry.The future research direction based on the results of this study is also prospected.Analysis of Qingyang sachet culture,extract design elements in line with regional folk culture characteristics,to provide reference for later practice design,the establishment of material library.Including the production process of Qingyang sachet,color,shape,pattern pattern,analysis of Qingyang sachet cultural implication.On the premise of ensuring the authenticity of Qingyang sachet to inherit,deep analysis and research on Qingyang sachet,explore the brand positioning of Qingyang sachet,finally these folk characteristics used in the brand image design.It can strengthen the broad masses of people’s cognition of Qingyang sachet folk culture,improve the contemporary people’s cultural confidence and national confidence,and improve the interest in the protection and inheritance of intangible culture.