TG Fishing Tackle Company Tai Diao Series Fishing Rod Marketing Strategy Research

In recent years,with the development of economy and society and the continuous improvement of people’s living standard,recreational fishing as an outdoor sport is favored by more and more people.As an important link of fishing industry chain,fishing rod is also deeply affected by leisure fishing market.China is currently the world’s largest producer of fishing gear,producing 80 percent of the world’s fishing gear.With the intensification of market competition,the fishing tackle industry in China is facing many problems,such as international industry transfer and small influence of private brand.At present,the competition in the fishing rod market is fierce,and the competition among manufacturers has already developed from R&D and product to service and after-sales.In the stage of rapid development of e-commerce,Guangwei,Handing and other manufacturers seize the opportunity and seize the favorable position in the e-commerce market,which brings great pressure to the production and operation of TG fishing tackle.As a developing fishing tackle manufacturer,TG fishing tackle needs to develop effective marketing strategies to cope with the fierce competition environment.This paper takes the Tai fishing rod series of TG fishing tackle Company as the research object,and through literature review,investigation,interview and other methods,has an in-depth understanding of the company’s current operating status and marketing status,and summarizes the company’s existing problems in marketing.Through macro environment analysis,competitive environment analysis,enterprise internal environment analysis,SWOT analysis and other tools,detailed analysis of the product’s marketing environment.By analyzing and positioning the niche market of TG fishing tackle,the target market of Taijiang fishing rod series was found,and the marketing strategy was formulated by using 7Ps theory as the framework and4 I principle.Through more than one year as a cycle to develop a detailed implementation plan,and from the organization,system,technology,finance and other aspects of the safeguard measures,to promote the effective implementation of marketing strategy.Through the research on the marketing strategy of TG fishing tackle company,combining the marketing strategy of the product with the macro background of the fishing tackle industry,a marketing strategy scheme has been formed which has guiding significance to the business value of the enterprise.The writing background of this paper is completely around the actual operation of TG fishing tackle Company.The conclusions are based on the actual operation of the enterprise and oriented to the problems faced by the enterprise.The research results obtained can not only improve the marketing status of Taijiang fishing rod series,but also provide a game-breaking tool for the whole company in the fierce competition.