Research On The Innovative Design Of Deconstruction In Fashionable Brand Clothing

As the popular brand clothing occupies the mainstream young consumer market,the innovative design of fashion brand clothing has also received wide attention.The theoretical research of the application of deconstruction design techniques in practical fashion brand clothing still needs to be sorted out and standardized.In the theoretical research content,this paper first selected six famous fashion brands in the East and the West to analyze the clothes of the fashion brand show,and used the actual case to demonstrate the deconstruction technique in the show dress.Through relevant case analysis,this paper summarizes the characteristics of the application of four deconstruction of creative practicality,interest,style diversity and gender ambiguity in fashion clothing.Secondly,from the perspective of profile,material,pattern and color,the following aspects are summarized: first,the external contour deconstruction method and the profile overlap method,the subversion and dislocation,separation and splicing;second,the material deconstruction techniques in popular logo clothing are addition and subtraction;third,the pattern deconstruction techniques include creative reorganization,exaggeration and deformation;fourth,the color deconstruction techniques in popular logo clothing include monochrome combination and two-color splicing.Finally,the future development trend of deconstruction in popular logo clothing is discussed from three aspects: the diversified design under the background of consumption,the functional clothing design in the background of deconstruction and the fashion technology clothing design in the background of digital age.The design practice part mainly applies the theoretical summary deconstruction method to the popular logo clothing.Specifically,the separation techniques in the silhouette and splicing,addition deconstruction in the material,deformation method in patterns,two-color splicing in color are applied to the jackets,vests and other items commonly used by fashion logo for practical innovation.The application research of deconstruction in popular logo clothing has profound significance.This paper analyzes the typical cases in the eastern and western popular logo,and makes an innovative summary and summarizes the performance characteristics.Combined with the fashion trend analysis,accurately explore the future development trend of deconstruction in the fashion brand clothing,to provide theoretical support for the future design of the fashion brand clothing.Secondly,the paper analyzes the application of deconstruction in popular logo clothing from four aspects of silhouette,color,pattern and material,and sorts out the innovative techniques of deconstruction in the design of popular logo clothing,so as to explore the design rules behind it.Finally,starting from the background of the development of The Times,the visual expression of fashion clothing is innovated through design practice,so as to provide new ideas on design practice for fashion clothing.