Researchon Localization Design Of Work Wear

In recent years,with the growing popularity of our work wear style,our country began to appear a batch of work wear brands.But our work wear brands do not have a clear local characteristics,style lacks design innovation,design style and visual identification are not outstanding,and it still cannot get rid of the modeling base of the old workers’ uniforms.In order to have the characteristics of indigenization,we need to apply the element symbols with indigenization in the clothing.Cultural symbols with localized characteristics can be dominant symbols or recessive symbols.The integration of localized symbol elements and work wear design can bring consumers deep emotional resonance and cultural identity,thus improving the core competitiveness of local brands and driving the market share of local work wear brands.This paper studies the work wear brand from the perspective of localization and analyzes the localization design principles and universal laws of work wear brand.According to the needs of the subject,this paper firstly combs the research background and research status of work wear at home and abroad by referring to literature and books;Secondly,the historical evolution of work wear is investigated to explore the cultural characteristics and value connotation of work wear in different historical periods.At the same time,work wear styles are summarized and analyzed to find out the characteristics of different styles of work wear in style,color,fabric and technology.Finally,from the point of view of the brand,the different domestic and foreign work wear brands were sampled comparative analysis,and discussed and summarized the work wear design of decoration techniques,process techniques,fabrics,visual identity design and details and other aspects of the identity and difference,so as to explore the local work wear brand in the design of the general design principles.The localization work wear brand design needs to be designed on the basis of meeting the demands of consumers in various aspects.Therefore,in the last part of this paper,the consumer portrait,emotional appeal and purchase needs are analyzed,respectively in color,pattern,fabric,profile and decoration and other aspects of specific localization design strategy,so as to design the work wear brand to meet the emotional resonance of consumers.