| With the rapid development of the economy and society,the consumption concept of our residents has changed accordingly,and the level of expectation on the quality and safety of agricultural products and quality standards has been rising.However,in recent years,major agricultural product quality and safety incidents have occurred repeatedly,not only causing huge losses in ecological and economic benefits,but also directly affecting the lives and health of residents.In this context,the state continues to increase the supervision of agricultural product quality and safety,and encourages farmers to adopt green production practices in the agricultural production process in order to achieve the goal of producing safe agricultural products.In the process of exploring to guarantee the quality and safety of agricultural products,national and local policy documents,laws and regulations began to pay attention to the introduction of agricultural quality and safety liability insurance into the agricultural quality and safety governance link,with a view to achieving the purpose of dispersing the business risks of agricultural producers as well as guaranteeing the quality and safety of agricultural products from the source.Based on the above background,this paper argues that it is important to study the influence of agricultural products quality safety liability insurance on farmers’ green production behavior and the influence mechanism to guide farmers’ green production,promote the quality safety of agricultural products in China,and protect consumers’ health.Based on information asymmetry theory and sustainable development theory,this paper conducts research from four aspects.Firstly,the development history characteristics of agricultural products quality safety liability insurance and the current situation of vegetable green production in Shandong province are analyzed;secondly,the index system of farmers’ green production behavior is constructed,and a Probit model is established to analyze a sample of 459 vegetable growers in Shandong province to study the influence of vegetable growers’ agricultural products quality safety liability insurance insured behavior on their green production behavior;further,the A mediating effect model is constructed to analyze the mediating role of farmers’ green production cognition in the process of the influence of agricultural product quality and safety liability insurance on green production behavior;finally,the full research content is summarized,conclusions are drawn,and relevant policy recommendations are put forward.Through the above research,this paper gets three main conclusions: Firstly,agricultural quality and safety liability insurance has gone through experience accumulation stage,exploration pilot stage,and is now in the policy guidance stage,under the policy guidance,the pilot has been expanded and the level of protection has been improved,while showing certain social public welfare;secondly,agricultural quality and safety liability insurance has a significant promotion effect on farmers’ green production behavior;thirdly,Farmers’ green production cognition plays a partly mediating role in the influence of agricultural quality and safety liability insurance on farmers’ green production behavior,and agricultural quality and safety liability insurance can both directly influence vegetable growers’ green production behavior and indirectly influence their green production behavior through farmers’ green production cognition.Based on the research findings,this paper puts forward the following policy recommendations: first,to improve the system of agricultural quality and safety system;second,to strengthen the publicity and training of green production;third,to encourage farmers to disperse risks through insurance and strengthen risk control;fourth,to strengthen farmers’ own learning and improve green cognition in order to promote green production behavior. |
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