A Study On The Cultural And Creative Design Of Chinese Fan Based On Contemporary Visual Aesthetics

Since the Eastern Jin Dynasty,fan-making skills have condensed the painstaking efforts of several generations of craftsmen.As a national intangible cultural heritage,it reflects the characteristics of regional culture,nature and historical development.It is an important cultural crystallization of the Chinese nation.With the rapid development of the Internet,traditional handicrafts including fan-making skills have encountered great opportunities,and the post-epidemic era is a good opportunity for the rise of physical culture.How to create a better growth soil for fan art in the new era is a compulsory course for the youth of the era to build cultural confidence.This article is based on the goals of hand-made fan skills and cultural innovation and promotion.Through the practice of Chinese fan cultural and creative design,it presents a new visual look,and combines the transformation of contemporary visual aesthetic elements to create works that young people love to see,and develop Chinese fans in a variety of aesthetic times.By studying the relevant theories of visual aesthetics,interpret the aesthetic characteristics of contemporary fan art culture,and clarify the intuitive and abstract vision of domestic modern fan art products;secondly,refine the characteristics of Eastern and Western symbols around contemporary visual aesthetics,and obtain concrete images Visual elements and form requirements;finally,through questionnaire survey,literature selection,case analysis and other research methods,the design carrier is positioned in Jiangnan fan-making skills with obvious visual characteristics and profound cultural symbols,and the shape and color of Jiangnan folding fans and round fans,technology and other characteristics analysis,refine its design space and design method.In the specific design,through the analysis of contemporary visual aesthetics,design concepts such as simplicity,symbiosis,and interaction are cited,and combined with fan art,lacquer art,glue dripping and other craft expression methods,the "Jiangnan Impression" fan art gifts and gifts with Jiangnan culture are formed.Fan-shaped cultural and creative design.This article injects fresh vitality into the traditional fan culture with design methods that have the characteristics of the times and visual interaction,and continues to write the connotation of traditional culture with modern refining techniques.