Research On Enterprise Value Creation Under Two-wheel Drive Growth Mode

The dual-wheel driven growth model of "Endogenous development + Extension merger" has been applied in many enterprises in many industries.In this growth model,enterprises regard their core competitiveness as the center and the extension merger as the radius,integrate and make full use of the resources obtained by mergers and their own resources,extend the industrial chain,enhance the competitiveness of enterprises,and finally win the favor of the market.The implementation of the dual-drive value growth mode helps enterprises to achieve leapfrog development,consolidate their competitive advantages and enhance market competitiveness,so as to gain market favor.This paper mainly adopts the way of case study,from the theoretical and practical background to summarize the applicability of enterprises to implement the two-wheel drive growth model.Taking SINOCERA as a case company,this paper starts with the implementation basis and operation mechanism of endogenous development and extension under the two-wheel driven growth model.Firstly,it makes a detailed analysis of specific measures to enhance the company’s strength through endogenous development of SINOCERA,and then makes an in-depth analysis of several extension mergers measures and the results brought by the extension mergers motivation of SINOCERA.In order to further clarify the Chinese porcelain material in the process of implementing the dual-drive growth model to promote the company’s value creation incentives,finally through the financial and non-financial two levels to verify the implementation of the "Endogenous development + Extension merger" dual-wheel drive growth model to promote the value of the enterprise.The research conclusion shows that the dual-wheel driven growth mode of "Endogenous development + Extension merger" has brought high-quality resources to the company,enhanced the core competitiveness,promoted the extension of the industrial chain,achieved business expansion,and finally obtained more market shares,but also laid the foundation for improving the market position of the enterprise.All the above have directly or indirectly promoted the value creation of the enterprise.This paper studies the influence of dual-wheel drive growth mode on enterprise value and the path of value creation under this mode through theory and case analysis,in order to provide reference for enterprises to implement dual-wheel drive mode.Enterprises implementing the two-wheel drive growth mode should combine their own actual conditions,make full use of the advantages of the existing development mode to improve the core competitiveness,pay attention to the connection with high-quality customers to rapidly extend the industrial chain and lock the target of merger and acquisition.In addition,the key to thriving in this model is to focus on core products rather than blindly following market trends.It is the core of value creation based on the two-wheel driven growth model that an enterprise deeply cultivates its own advantages,constantly adapts to the external environment,and selects appropriate high-quality targets to carry out extension merger.