Study On The Development Of Zhuang Brocade In Neicheng Village,Xincheng County,Guangxi

Zhuang brocade,known as mbaw laiz fax or manh in Zhuang language,together with cloud brocade,Song brocade and Shu brocade,is one of the excellent ethnic crafts of Zhuang people in Guangxi,which unites the profound ethnic sentiment and unique regional flavor of Zhuang people and becomes an important cultural symbol of Zhuang people.Based on the general background of the implementation of the rural revitalization strategy,on February 21,2021,the central government issued the Opinions of the State Council of the CPC Central Committee on Comprehensively Promoting Rural Revitalization and Accelerating the Modernization of Agriculture and Rural Areas.The document elaborates the development contents about the rural revitalization strategy,taking the five major contents of rural industry,rural talents,rural culture,rural ecology and rural organization as the starting point,which will comprehensively promote the construction of rural modernization.With the promulgation of the Central Document No.1 in 2022,the focus on rural industry promotes rural development and steadily advances rural construction,while rural industry becomes an important element of rural revitalization.In this study,Neicheng village in Xincheng County,Laibin City,Guangxi,is selected as a field research site,Zhuang brocade is the research object,and the development issue of Zhuang brocade is the research content.In the process of modernization,the excellent local culture has been seriously impacted and faced with serious development problems,and Zhuang brocade is gradually being disassociated in the development and inheritance,so its development and protection are urgent.The origin of Zhuang brocade in Neicheng Village is located in the middle of Moman Square,and the village is situated in the eastern corner of Chengguan Town.In recent years,the development of Zhuang brocade has been expanding,and combined with the special local resources of Neicheng Village,it has formed a famous local cultural tourism destination.Among them,Zhuang brocade,as a rural culture,is of great significance to the development of Neicheng village.This paper focuses on the problems and current situation of Zhuang brocade development,the functions of Zhuang brocade,labor absorption and rural production and lifestyle from the perspective of rural development,to explore the impact of Zhuang brocade development on the development of Neicheng village and villagers’ livelihood life,and to explore the economic value brought by the process of Zhuang brocade development.The study mainly adopts the literature review method and field survey method.Through the review of relevant literature,field visits and questionnaires,we study the realistic value of Zhuang brocade development,understand the attitudes of villagers,government and inheritors towards Zhuang brocade development and its role in rural construction,and sort out the value of Zhuang brocade development in the process of cultural and tourism integration.This study focuses on the development of Zhuang brocade in Neicheng village to sort out the current dilemma of Zhuang brocade development,so as to propose corresponding solutions and paths to achieve the continuity and inheritance of Zhuang brocade development and play the role of protection and inheritance.By exploring the commercial value and cultural and artistic value of Zhuang brocade,the competitiveness of the development of Neicheng village is improved in order to improve the rural living standard and help revitalize the countryside.