Design And Research Of Shu Embroidery Culture APP From The Perspective Of Han Chinese Clothing Players

Shu embroidery,which has been passed down for thousands of years,is not only an important part of Bashu culture,but also a shining pearl in China’s excellent traditional culture.Nowadays,Shu embroidery has many difficulties,such as lack of inheritors,too single products and non-compliance with modern aesthetics.In November 2019,Shu embroidery was listed on the list of representative national Intangible cultural Heritage protection units.In order to develop,Shu embroidery needs continuous innovation.The subject selects Shu embroidery culture as the research object,takes Han Chinese Clothing players as the main user group,conducts field investigation by means of literature research and case analysis,and seeks solutions to break through the dilemma of Shu embroidery culture communication.Based on the dissemination and development of Sichuan embroidery culture,this topic studies the application of Sichuan embroidery history and culture in the form of mobile app,which provides a new idea for the digital dissemination of Sichuan embroidery culture.In the early stage,the development background and research status of Sichuan embroidery culture were sorted and summarized by using the method of literature analysis,so as to condense the communication characteristics of Sichuan embroidery culture.Thirdly,through the investigation and analysis of Han Chinese Clothing players through the questionnaire,this paper analyzes the pain points and needs of Han Chinese Clothing players’ users,constructs the user model and information framework of app,extracts the representative element symbols in Sichuan embroidery culture,enriches users’ product visual experience and highlights the connotation of Sichuan embroidery culture.Finally,the design of Shu embroidery culture APP from the perspective of Han Chinese Clothing players is taken as an example to explore diversified communication methods of Shu embroidery culture.Starting from the user experience of Han Chinese Clothing players,Sichuan embroidery culture is taken as the source of creativity and modern technological means to provide a platform for Han Chinese Clothing players to understand Shu embroidery culture.It also endows Sichuan embroidery culture with new design ideas and methods in the era of new media.