Research On Competitive Strategy Of Energy-saving Glass Business Of K Group

Energy-saving building glass can effectively reduce building’s energy consumption,which is in line with the development goal of energy saving and carbon reduction in China.Its application and replacement is one of the key tasks of national building’s energy conservation in the future.As a typical representative of large-scale comprehensive glass manufacturing enterprises in China,selects energy-saving glass business of K group as the research object,conducts research by using case study,questionnaire survey and other methods,and selects the competitive strategy that is most suitable for the rapid development of the research object,which has important practical significance.Based on the basic theories and research methods of enterprise strategic management,firstly this paper analyzes the development status of K group and the problems existing in the energy-saving glass business,and puts forward the research topic-As the "latecomer" of the energy-saving building glass industry,which competitive strategy can make it stand out in the increasingly harsh market competition environment?Secondly,it analyzes the external environment of the research object,analyzes its macro environment with PEST model,analyzes its industry environment with Porter’s five forces model,and further analyzes the competitive environment,finds the external opportunities and challenges it faces,and makes EFE matrix analysis.Thirdly,analyzes the internal environment of the research object.Through the analysis of the value chain model and VRIO model,identifies its internal advantages and disadvantages,and makes an IFE matrix analysis.Finally,combines with the previous EFE and IFE matrix analysis,through SWOT and QSPM analysis,it is determined that the energy-saving glass business of K group should choose the "Cost-leadership" competitive strategy,and design the corresponding implementation scheme and guarantee mechanism.This paper broadens the application field of relevant theories of strategic management,enriches the research objects of relevant theories,and provides many original industry data information,which has certain reference value for future research on energy-saving building glass industry.