Research On The Satisfaction Of Jingmai Mountain Tea Cultural Tourism Products In Lancang,Yunnan

Cultural demand is the fundamental driving force for tourism development.To promote the economic development of underdeveloped areas in Southwest China through cultural and tourism integration,the most effective way is to leverage the local tea culture and heritage to release more new development potential.Jing mai Mountain is an important cultural heritage in China’s tea tourism scenic spots.In the era of "experience economy" and "creative economy",if Jing mai Mountain wants to develop tourism,it must combine products with creativity from the perspective of"tourist experience" to create a brand new Jing mai Mountain tea culture tourism product and let tourists experience a brand new Jing mai Mountain tea culture.This article mainly takes tourist satisfaction as the starting point,based on domestic and foreign research results,and comprehensively applies theories such as"experience economy" and "tourist satisfaction",combined with the actual situation of Jingmai Mountain Scenic Area,based on the ACSI model,to organize the relationship between tea tourism products and tourist satisfaction in Jing mai Mountain Scenic Area,and construct a tourist value perception model.Based on this,measurable indicators are formed into a scale,Firstly,we will conduct interviews to gain a preliminary understanding of the rationality of the scale’s indicator settings.Then,we will create a formal questionnaire and conduct empirical analysis through on-site surveys,questionnaires,and interviews.SPSS26.0 software was used to statistically analyze the effective questionnaire survey results,and paired sample T-test was used to test the effectiveness of the questions.Finally,summarize the relevant issues using the IPA grid matrix.Conduct a questionnaire survey in conjunction with interviews and current situation analysis to compare the perceptions of tourists visiting Jing mai Mountain before and after the experience.Research has found the following related issues:the structure of tea tourism products in scenic areas is single,the content is not rich enough,and there is a lack of linkage between scenic areas;The development of traditional tea tourism core products lags behind,lacking relevant boutique planning and cultural packaging;The development of scenic products lacks sustainability,and the construction of service and related infrastructure lags behind.To optimize Jing mai Mountain’s tea tourism products,this article proposes the following suggestions:construct diversified tea tourism products by increasing interactive and leisure entertainment products,and strengthen the method of regional tourism product integration to solve the problem of single tea tourism products;traditional tea tourism products need further optimization,such as planning tea tourism boutique routes and deeply tapping into tea culture connotations;to address the problem of product lag,the scenic area should focus on the sustainability of tea tourism product development by creating a comfortable tourism environment,improving tourism-related services,strengthening safety supervision services,and improving tourism infrastructure construction.