Researchon The Influence Of Digital Technology Application On Enterprise Green Innovation

The awareness of enterprise green innovation has a long history.Based on the present situation,policy appeal and actual demand prove that green innovation is still the top priority of enterprise development.With the opening of the digital era,the impact of digitalization on the innovation and development of enterprises can not be ignored,the research focusing on digital technology application and green innovation remains to be discussed more,and the promotion of this process may be inseparable from the convergence of knowledge potential and the influence of technology for social good.Based on this,this dissertation focuses on digital technology application and green innovation,including the mediation of knowledge potential and the analysis of the moderating effect of technology for social good,and heterogeneous influence of the region where the enterprise is located on promoting green innovation.First of all,through the comprehensive application of Chinese and western theories in management research,this dissertation defines the relevant concepts,analyzes the internal logical relationship among digital technology application,knowledge potential,green innovation and technology for social good from the theoretical level,and concisely studies assumptions and constructs conceptual models.Secondly,the hierarchical regression analysis is used to test the direct impact of digital technology application on green innovation,and the mediating role of two dimensions of knowledge potential between digital technology application and green innovation.,which named knowledge width and knowledge depth.Furthermore,the mediating role is tested again by Bootstrap method.In addition,it analyzes the moderating role of technology for social good in the relationship between digital technology application and green innovation,and draws the moderating effect diagram.Finally,a robustness test was performed to demonstrate the reliability of the results,then,based on the perspective of enterprise heterogeneity,this dissertation analyzes the difference influence of enterprise’s region on promoting enterprise green innovation.The results show that digital technology application can not only directly affect green innovation,but also trigger green innovation by improving knowledge potential(knowledge width and depth).Technology for social good can positively regulate the relationship between digital technology application and green innovation;There is regional heterogeneity in the role of digital technology application in green innovation.According to the above research results,This dissertation puts forward the countermeasures and suggestions of digital technology application to promote enterprise green innovation.