Research On Optimization Strategy Of GD Pet Company Community Operation Based On AARRR Model

With the expansion of the market and the wide application of the Internet in China,the real economy is being significantly impacted.This has forced companies to rapidly achieve digital transformation to adapt to the market development trend.The improvement of residents’ living standards and consumption upgrades,as well as the rapid increase in emotional needs,especially the growing demand for pet companionship,have pushed the pet industry to gradually shift towards diversified development.Based on forms such as social media and live streaming platforms,online pet brand marketing is gradually taking the leading position.Continuous technological advancements and the rapid development of social media have promoted the flourishing development of the pet economy.Pet industry transformation and digital transformation require companies to actively leverage the power of social media to ensure good brand operations and market promotion.Recently,due to the surge in demand from pet consumers,the pet industry has huge market potential and is developing rapidly.This has increasingly attracted more companies to enter the pet market,while the pet industry also faces more opportunities and challenges towards complex and diversified development.At the same time,with the growing maturity of short-video social media development,the growth of traffic dividends has slowed down.Public domain platform maintenance,competition costs,acquisition costs are continuously rising and can no longer meet the needs of sustainable business development.The advantages of private domain traffic marketing are gradually highlighted,making it a necessary choice for businesses to build a strong trust and high-stickiness community with their customers,rather than just testing the waters.Therefore,the research on private domain flow construction and the operation and maintenance of brand online communities is becoming urgent and necessary to influence consumer behavior.Facing the future,pet companies and related practitioners should actively explore and leverage the power of new technologies,accelerate digital transformation and innovative development,build private domain flow pools,guide users to join and maintain communities,establish trust and dependency with customers,achieve conversion from traffic to retention,repeatedly reach users,achieving low-cost operation,high-repurchase rate,and refined services ultimately achieve commercial goals.Therefore,shifting the research focus from online community operations to private domain traffic resources has practical and significant impacts.By reviewing literature and theoretical foundations,this article focuses on the GD Pet Products Company community as the research object,and combines the current situation of enterprise community operation.Literature research,case analysis,field investigation,and questionnaire survey were used to discover problems based on the current community operation status.By effectively combining new media with community operation,the article utilized the AARRR user growth model,which consists of Acquisition,Activation,Retention,Revenue,and Referral,to construct the community.The purpose is to propose optimization strategies for the mobile internet background-based pet product company community operation,improve operational efficiency,and achieve the goal of precision marketing.