Research On The Construction Of Contemporary Chinese Ancient Costume Film And Television Clothing Image And Its Influence

The film and television industry is in the vanguard position in China’s overall image construction,and ancient costume film and television works have extensive dissemination capabilities and traditional cultural cores.There are three common classification methods: vertical time according to the narrative background era of the work,horizontal region according to the national or national cultural characteristics,and three methods of content and subject matter.With the continuous refinement and development of film and television categories,the current overall appearance of domestic ancient costume film and television clothing shows a trend of multiple integration of traditional elements and modern clothing elements.The historical definition of the use of clothing elements is gradually "generalized".Controversy and challenges;many scholars have noticed this phenomenon,and from the perspectives of symbols,film and television media,and design,they have continuously enriched the theoretical research results related to Chinese costumes for film and television,but they focus on the study of small sub-categories of Chinese costumes for film and television.For specific phenomena,there is not much analysis on the construction of the image of ancient costume film and television clothing from a macro perspective,and there is relatively little external display of the design results of the film and television clothing design team.This research consists of four parts and is divided into six main chapters.First,the research background is sorted out,and the key words in the text and the research scope are clearly defined,and the image characteristics and the problems existing at this stage are clearly defined.Secondly,according to the characteristics of the research object,the The specific construction goals and the factors that affect the construction of clothing image;then,combined with the many mechanisms that affect the construction of the image,the specific ways and methodological suggestions for constructing the image of Chinese ancient costume film and television clothing are put forward,and the way to build a Chinese film and television clothing image with distinctive features and excellent genes is pointed out.;Finally,analyze many influences and social values brought by the construction of high-quality clothing image,and draw conclusions.The results show that correctly grasping the particularity of the content and platform of ancient costume film and television,focusing on the analysis of the process and related factors of the image construction of ancient costume film and television clothing,so as to give full play to the influence contained in the image of ancient costume film and television clothing,and to promote social economy,politics and culture as well as industry development,etc.are all positive.