The Strategic Adjustment Of China M Oil And Chemistry Company

At the beginning of the reform and opening-up,the number of foreign companies became large in China.To benefit from the reform and opening-up policy,there appeared many new ways in which foreign companies cooperated with Chinese companies,and one of them was foreign companies widened their market in China by exchanging their technology with Chinese companies.With the rapid growth of Chinese economy and the increasing strength of comprehensive national power,at the same time,because of the complicated international market,the enterprises that were founded in the first period of the reform and opening-up are facing great challenges,like pressure of competition,enterprises’ inner problems and the low competition capacity.The essay is written by studying China M Oil and Chemistry Company.The purpose is to find a new strategy-analyzing way that can be adapted to the traditional energy industry by combining PEST,SWOT and the five-force model and apply the research result to the industry.The essay focuses on the present running to study the strategy of M company and its problems.According to the inner and outer factors related to the development of companies,it is intended to solve the problems that exist in the joint venture companies held by Chinese central enterprises and to come up with related solutions and plans by doing strategic diagnosis and optimizing the strategy.The essay shows that,after 40-year development,China M Oil and Chemistry Company held by Chinese central enterprises doesn’t make the strategy and carrying it out according to the reality.So China M Oil and Chemistry Company has to do strategic diagnosis and adjustment to face the challenge from the complicated market environment.First,the right of management and the reset of the organization structure are the cores for the new strategy.Second,it is necessary to optimize the market and human resources.