Study On The Promotion Planning Of Huayao Plant Dyeing Based On The Revitalization Of Inner Hair Region

As an intangible cultural heritage,Yao plant dyeing has been passed down for hundreds of years.Under the background of mechanized production in the new era,people’s life rhythm is accelerating.People in Huayao area of Shaoyang City,Hunan Province choose to go out for employment in pursuit of high quality of life,and almost no one continues to make products related to plant dyeing,which has brought a serious impact on the inheritance of local traditional culture,and made plant dyeing fall into the dilemma of growing in the cracks.In addition,due to the geographical location,there are some limitations in the external promotion and publicity of Huayao plant dyeing products.The existing promotion methods are relatively simple and can’t accurately locate people’s needs.From the perspective of internal development,if we want to continue to inherit the local intangible culture,we need to reshape the subjectivity of local people,arouse the awareness of active protection of intangible cultural heritage,and combine the characteristics of the times to gradually realize the ideal goal of regional revitalization based on internal development.This paper analyzes the survival and development status of Huayao plant dyeing in Longhui County,and through the introduction of the environmental protection value,health care value and aesthetic value of plant dyeing,expounds the existing problems in the development of plant dyeing internal hair style,and then adopts the principle of combining inheritance and development with regional revitalization.First of all,use the popular promotion strategy of combining online and offline multimedia,government support and market guidance.Secondly,make school-based teaching materials in the way of promotion,so as to give local students a sense of intangible culture inheritance and protection from an early age,and popularize flowers and Yao plants.Thirdly,make logo and related designs with strong visual impact,wide implication and strong representativeness,upgrade the original brand image and enhance brand awareness.Finally,through outdoor print advertising,media online publicity,offline activities promotion,online+offline activities and other forms,Huayao plant dyeing brand will be led out of Hunan and into the world from the inside out.