How The Improvement Of Customer Service Quality Affects Technological Innovation Ability Of High-tech Enterprises

Customers are not only the lifeblood of enterprise survival,but also important resources.On the one hand,enterprises have generally realized the importance of customer service,on the other hand,they also pay more and more attention to the development of their own technological innovation.Technological innovation is a high-risk activity.Among the technological innovation cases done by many enterprises,failure cases are common,and some enterprises even face the crisis of bankruptcy due to the failure of technological innovation.This paper makes an exploratory single case study of new material JC company,collects and analyzes data through various channels such as archives,multi-level interviews and participatory observation,and deeply analyzes how the improvement of customer service quality of JC company in the entrepreneurial stage affects the ability of technological innovation.And it also can provide reference for the majority of small and medium-sized high-tech enterprises.In the conclusion of the paper,it emphasizes the requirements of’customer-centered’ service concept,and summarizes the models of how the improvement of customer service quality affects the ability of technological innovation.