Research On The Marketing Mix Strategy Of STS Compan

As global demand of stainless steel decrease,supply increase and apply area enlarge and customer personal requirement increase,the contradiction of structurally supply exceeding demand is prominent.STS company capacity increased rapidly,resulting in higher requirement on raw material supply structure,quality and cost.In the complex and changing marketing,STS is facing the unprecedented opportunities and difficulties.To ensure customer loyalty and competitive advantage,it must pay high attention on marketing management strategically,that is,implementing investigation of marketing management combination.Under the background of over capacity,repeat investment,homogeneous product and market development,low price and high cost,it must be enforced for the up-andcoming young STS company,to find the marketing entry point,establish and improve its core-competitiveness,develop core product with unique strength.This paper takes STS company as the research object,carries on the overall analysis of the development status of stainless steel production industry market,focus on business development,marketing situation and existing problems of STS company,and according to the theory of marketing environment and the SWOT analysis method,carries on the detailed analysis of the STS company’s marketing environment,to explore the enterprise marketing management model of STS company,market segmentation,target market selection and market positioning,and puts forward the Countermeasures of marketing.In this paper,the research conclusion,hope to be able to effectively guide STS company to carry out market competition,intensive resources,so as to obtain the market competition.