A Framework Research Of ThePaper Green Administration Environment News

Since the "new environmental law" put into force on Jan.1st,2015,the implementation of our country’s environmental protection business officially entered the "legal stage." The 18th National Congress Eighteen proposed a "five in one" overall plan,which put the ecological progress on the same height as economic construction,political construction,cultural construction and social construction.Under the background of such a policy and public opinion,our media concerned increase their coverage and attention on environmental reporting higher and higher.Combined with the current communication context,the influence of online media keeps rising,the interaction between the audience and the mass media agenda appears more evident as well,especially in the environmental aspects.The traditional media advancing with the times changed,with the digestion and reconstruction of rapid developing new media on the traditional media framework.In the process of traditional media transform to new media,ThePaper is top-ranked nationwide with its advanced ideas and capital advantages,which give it both the original pieces of traditional media and the channel advantage of net media.This article provided quantitative analysis on Green Administration,the environment column of ThePaper,and analyzed its macro view,medium view and micro view frame through the news theme,sources of reproduced and information,reported the tone,genre,news schema structure,labels,details,etc.It also summed and explained the underlying causes and existing problems.The study found that ThePaper as a typical representative of the traditional media transformation,its environment news adhere to the consistent scientific and authoritative,adhere to the concept of ecological centralism to guide the rational discussion of environmental issues.But the Green Administration also showed a heavy power of official discourse,as well as the light of the civilian opinions,which is a common issue of our current environment news.In New media era,netizen concerns for environment issue found a discrepancy between the enthusiasm on Internet platform and weak status on mass media.ThePaper.cn has not made a significant effect yet.Therefore,the reasonable ameliorated orientation is——using the advantages of allmedia,tracking the nature of environmental issues,attracting the audience to participate in environmental supervision.Only the environment news closer to people and more rational,the traditional environment reporting can adapt to the new media communication context.