Research On The Effect Of Information Dissemination On Social Network Sites Considering Platform Intervention Behavior

With the rapid development of information,the social network sites(SNS)have become the main information dissemination medium.Users can exchange and share information on SNS,and the SNS also provide users with high-quality information and services.More and more SNS have realized personalized services.By capturing user types,interest,identity and other information,they build a friend environment with high matching degree and realize timely and accurate information push services.However,the intervention effect of platforms has not been paid enough attention by scholars,and there is a lack of relevant quantitative research.The effect of information dissemination on SNS with platform intervention is compared with that without intervention,which expands theoretical analysis and enriches research objects.Based on a large number of literature studies on SNS and information dissemination,the study establishes a forwarding model based on user perception,simulates the information dissemination process on SNS,and studies the impact of the platform on the information dissemination.First of all,the research on information transmission behavior is summarized.Based on the user perception theory,it innovatively divides the user forwarding behavior into three stages: selecting UGC,reading UGC and forwarding UGC.And the information transmission model is constructed by combining network structure and communication process.Then we increases the conditions of platform intervention,and enumerates three kinds of platform intervention in the information transmission on SNS by analogue simulation.The information transmission model constructed is closer to the information transmission on SNS in real life.The study realizes the quantitative analysis of platform intervention,explains some phenomena of current platform intervention information dissemination,and confirms the conclusions of previous studies,which has certain theoretical supplementary value.At the same time,the research conclusions not only shows the degree of platform interference on information dissemination,provides marketing ideas for network operators,provides enhanced means for media communication,but also provides suggestions for public opinion guidance.It has certain practical significance.