Study On Optimization Of Vertical Integration Strategy Of ZJ Gold Company

Currently,the regulatory policies of the gold industry are becoming stricter,and the development of the entire industry has also reached a critical period of opportunity.The development of domestic gold deep processing enterprises has begun to accelerate.Traditionally,deep processing enterprises only rely on vertical integration strategies to comprehensively manage the industrial chain and promote the increase in profits at the industrial technology end and the industrial management end.However,with the intensification of industry competition,traditional methods can no longer meet the requirements of long-term development of enterprises,and it is necessary to improve the overall business profits of enterprises,Therefore,it is necessary to comprehensively optimize the past vertical integration strategy,emphasizing both the integration of backward raw materials and the efficiency improvement of front-end products.Based on the strategic management theory and the relevant business data of ZJ Gold Company,this article uses the Porter Five Forces Model,PEST Analysis Method,SWOT Model,and other methods to conduct research.It is found that enterprises rely too much on technological progress to drive profit growth in the implementation of vertical integration strategy,while the front and rear ends are invested too little,and the resource allocation and profit structure are unreasonable.This article uses SWOT analysis model to analyze the current vertical integration strategy optimization of ZJ Gold Company,and proposes to optimize the enterprise based on WO strategy,improve profit structure,and improve business performance.The full text analyzes the problems of ZJ Gold Company in the implementation of vertical integration strategy through research on relevant business data,industry policies,and competitors.Based on the existing profit structure of the company,the forward integration of the company needs to improve industrial and commercial profits,optimize and integrate financial resources;Based on the analysis of the internal and external environment of the enterprise,backward integration needs to further deepen the development of the raw material end and further explore the existing sources of raw materials.Based on the actual situation and relevant conditions of ZJ Gold Company,the full text comprehensively proposes optimization plans and safeguard measures for vertical integration strategy.The implementation of the integrated strategic optimization scheme has achieved significant results,improved the traditional profit structure,and increased the overall sales profit of the enterprise,especially the profit income of the commercial end,which has been greatly improved;Broaden the procurement channels of enterprise raw materials,and improve the completion rate of enterprise raw material procurement.Overall,the vertical integration strategy and optimization are in line with the future development direction of ZJ Gold Company,and are also a feasible path for enterprises to improve their competitiveness.The research results enrich the strategic theory of vertical integration of enterprises,and provide a reference for China’s gold enterprises to optimize and adjust their profit structure.