Research On The Design Of Paleontological Culture Communication Platform Based On Interactive Experience

China’s ancient fossil resources are widely distributed and have extremely high research and popular science value.The dissemination of ancient biological culture is mostly through offline collections and online platforms.At present,the existing platform for the dissemination of paleontological culture is still stuck in the traditional graphic reading and video introduction.With the rapid development of modern network technology,people have more interactive experience requirements for such platforms.Introducing the concept of interactive experience and carrying out the development and design of an ancient biological culture communication platform with interactive experience is an effective way to spread ancient biological culture.This research is based on the design practice of Gansu Hezheng ancient biological cultural resources,combined with the concept of mutual experience,deeply excavates the charm expression of ancient biological culture,and designs and constructs a cultural communication platform integrating cultural introduction,entertainment science popularization and personalized customization,so as to improve the value of cultural communication science popularization of the platform.The article first expounds the concept of interactive experience,combined with the platform case analysis introduces the sensory,emotional,thinking,behavior,and related five-point experience characteristics,and obtains the value and significance of the application of the interactive experience concept in the ancient biological culture communication platform.The second is to investigate and analyze the ancient biological resources and cultural communication platform of Hezheng,list and give examples of the categories of ancient biological cultural communication channels,and conduct case analysis and comparison of platform communication channels.From the perspective of interactive experience characteristics,the existing problems of the platform are summarized,and the mobile terminal platform is determined as the practical research object.The third is the study of platform design and construction,which combines the interactive experience characteristics with the three levels of user experience,and concludes that the design elements of the platform and the design of the paleontological culture platform should follow the design principles of ease of use,aesthetics,functional intuitiveness,and fun and entertainment.There are three design ideas are proposed: the internal interaction logic concept of “subdivision hierarchical framework”,the functional expression form of “rich interaction operation”,and the external visual expression form of “elements create artistic conception”.Finally,combined with online and offline research,interview questionnaires and paleontological culture extraction,the interface information framework and visual effects of the platform were designed and practiced,and a We Chat applet named “Hezheng Secret Realm” was developed as the final result display,and an interactive experience of Hezheng paleontological culture communication platform was constructed to promote the communication of Gansu Hezheng paleontological culture.