Analysis On The Influence Of Mass Media And Entertainment On College Students' Values And Countermeasures

At present,China's reform has entered a deep-water period and a period of difficulties.In the process of economic and social development,China is constantly adjusting its interests,transforming its economy,transforming its structure,and continuing to promote the process of reform and opening up and the reform of its cultural system.The current culture is also regarded as a kind of industry,entering the mode of marketization and commercialization.And the mass media is as an important carrier of information dissemination and cultural exchanges,shoulder the important responsibility of inheritance and development of the mainstream culture,under the background of new era,the mass media must have also taken place in the corresponding social function transformation,in order to compete for the audience market,gain more profits,driven by the concept of profit,the entertainment function of mass media is constantly enlarge,the spread of content to add too much entertainment elements to meet the demand of market main body,lead to the mass media entertainment,partly eliminate the social mainstream values,especially in a large group of young college students,the serious influence the correct value orientation of college students.However,the development of college students is related to the future of our country.General Secretary Xi Jinping pointed out that "when the youth is prosperous,the country will be prosperous;when the youth is strong,the country will be strong." College students shoulder the heavy responsibility of national development and should have a strong sense of mission and responsibility.Their value orientation determines the future value orientation of the whole society to a certain extent and is closely connected with the destiny of the country.At the same time,college students are at an important juncture in their life,their cognitive ability is constantly improving,and they also have their own understanding of social and cultural phenomena.College students' values,however,has not yet mature,itself does not have the very strong resolving power,excessive dependence on media,can not accurately identify hidden behind some negative social and cultural phenomena in the real purpose of easily affected by mass media extensive entertainment,causes the thought and behavior deviating from the mainstream social values,mass media entertainment phenomena brings great challenge to college students' values,the negative impact of,cannot be ignored.On the basis of fully understanding the negative impact of the pan-entertainment of mass media,this paper conducts an in-depth analysis on the impact of the actual connotation of the pan-entertainment of mass media on college students' values and the countermeasures to deal with the negative impact to guide college students to set up a correct value orientation.This paper specifically includes the following four chaptersThe first chapter is on the mass media entertainment related content,this is the logic starting point of the article,mainly on mass media entertainment and college students' values are conceptual definition,followed by a detailed analysis of the causes and background of the entertainment of mass media,and the main performance in the current society,and expounds the theoretical foundation of the articleThe second chapter is focused on analysis of the mass media pan entertainment's influence on college students,this part is based on the empirical analysis on the basis of the combination with the social practice analysis of contemporary college students on mass media entertainment phenomenon of cognitive phenomenon and the situation of the affected,influence can be divided into positive and negative effects,positive influences embodied in psychological adjustment and creative play,and the negative impact is mainly from the historical responsibility of aesthetic ideal and faith,and four aspects elaborates the idol worshiThe third chapter is the analysis of mass media pan entertainment the cause of the negative influence on college students' values,this part is based on the influence of the second chapter,from the government supervision and the media itself needs to improve university values education effectiveness to strengthen college students psychological and environmental factors of restricting generic concrete analysis in three aspects: the mass media entertainment causes of negative effects on college students' valuesIn the fourth chapter is to explore a boycott of the mass media entertainment countermeasures of negative influence on college students,this part is the logical end point of this article,mainly by extensive mass media entertainment's negative influence on college students on the basis of the analysis of the causes,respectively from the social level university level and college level to explore the new era of a generic response to mass media entertainment adverse influence on college students' values of countermeasures,including the effective means to strengthen the supervision of the mass media,improve the effectiveness of the college students' values education in colleges and universities and promote college students' values education self ability...