Research On The Influence Of Internet Short Video On Ideological And Political Education Of College Students And Countermeasures

Internet short video is a new type of media that is privatized,popularized,generalized,and autonomous.It is an advantageous platform for the masses to independently carry out information dissemination,comprehensive interpersonal social interaction,cultural sharing,and commercial profitability.Internet short videos are popular among college students because of their rich content,various shooting methods,free comments,simple production,and length of time.TikTok seems to have become a must-have software for every mobile phone.Vplayer,GIF,Microblog,TopBuzz,Watermelon Video and Volcano Video have all joined in video industry,as the "new daring" of college students.However,there are the dissemination of bad political ideology,rumors,pornography,vulgarity,violence and other harmful information spreading in short online videos,it has a great impact on the young people,especially the college students’ ideological concepts,political viewpoints,moral norms,it is new challenges for the ideological and political education of college students.Most domestic and foreign research results related to online short videos are based on the perspectives of journalism and communication,business marketing,screen culture,etc.The research of "internet short videos+ideological and political education of university students" is fewer.This study has important theoretical and practical significance to improve the ideological and political education of college students.This paper mainly follows the logical process of "finding problems,analyzing causes and Exploring Countermeasures".There are ideological and political education environment theory,ideological and political education carrier theory,micro-learning theory,information dissemination and ideological security theory to support this article.And using qualitative analyzing and quantitativing medoths to analyze the impact of short online videos on the ideological and political education of college students,summarizing the relationship between various influencing factors,exploring the problem,finding the reason for its formation,and proposing countermeasures for improving the ideological and political education of college students.In terms of empirical research,online empirical data sampling was conducted on 543 college students from different regions of the country through questionnaire surveys and interviews.The analysis shows that the main factors are the strong freedom and openness of online short videos,fast transmission speed,low production threshold,poor Internet media literacy of college students and immature psychological development,and the lack of high-effect supervision mechanism for online short videos has caused the negative impact of ideological and political education of college students.Based on this,the research and analysis will be building and consummating the supervision system,and promoting the quality of university ideological and political teachers,conducted from guiding college students to make use of short online videos in the right direction,blazing new trails in the pattern of college students’ ideological and political education,Finally,a optimization scheme of practlcability is achieved.