Advertising Research Of Xilin Gol Daily(Mongolian Version)

With the development of the market economy,the newspaper industry and its advertisements have developed rapidly,and they have played and are playing an irreplaceable role in promoting the healthy development of the national economy.Xilin Gol Daily was founded on October 1,1958.It is the official newspaper of the Xilin Gol League Committee of the Communist Party of China.Since its inception,it has adhered to the principle of party spirit and has always played a correct guiding role.Life is deeply rooted in the grassland,advancing with the times and developing together with the grassland people.As an important part of Xilin Gol Daily(Mongolian version),advertising displays various product information to consumers in a unique form,and to a certain extent has become one of the important forms to reflect the local social and economic development.In-depth study of the advertisements published by Xilin Gol Daily(Mongolian version)and its development process to understand the development process of Xilin Gol Daily(Mongolian version),understand the grassland economy and culture in Xilin Gol area,and study the development of newspaper advertising industry in the entire Inner Mongolia Autonomous Region.has important practical significance.Therefore,the author has read a lot of literature,and compiled this paper based on the statistical analysis of all advertisements in Xilin Gol Daily(Mongolian version)from 1961 and 1963.01 to 2021.03.The thesis consists of the introduction,the first chapter(an overview of the advertising development of Xilingol Daily,the second chapter(the advertisement analysis of Xilingol Daily(Mongolian version)),and the third chapter(the success of the advertisement of Xilingol Daily(Mongolian version))It consists of eight parts,including existing problems and strategies),conclusion,references,appendices,and acknowledgments.The introduction part states the research background,literature review,reason for choosing the topic,research purpose and significance,research method and so on.The first chapter discusses the general situation of the advertisement development of Xilingol Daily(Mongolian version)in terms of the historical development of advertisements and the number of advertisements.The second chapter analyzes the types,content expression,layout features and expressions of the newspaper's advertisements.The third chapter makes an inductive analysis of the newspaper's advantages and existing problems,and puts forward substantive suggestions for its development.The conclusion part summarizes the development trend of advertisements in Xilingol Daily(Mongolian version),as well as the general characteristics and changes of advertisement content,advertisement types and advertisement design,and puts forward its own ideas on the development prospects of Mongolian newspaper advertisements.