Research On The Influence Of Media Coverrage On Non-systematic Risk Management Of Commercial Banks

With the rapid development of the Internet,human society has ushered in a new information age.The integration of old and new media makes media coverage permeate all aspects of society and economy.As a special subject of management risk,commercial banks are favored by media reports.With the increasing media attention of commercial banks,more and more problems will be exposed in commercial banks.For example,the leakage of personal information,loan money laundering,insider trading and other hot issues have frequently appeared in major media reports.This not only affects the image of commercial banks in the eyes of the public,but also affects the daily operation decisions of commercial banks.The significance of risk prevention and control role is to minimize the risks generated in the daily operation of commercial banks,that is,non-systematic risks.However,media reports on commercial banks may unintentionally catalyze and amplify the non-systemic risks of commercial banks,making them more complex and difficult to control.Based on the contractor's bank unsystematic risk events,for example,in combination with other classic case of unsystematic risk events at home and abroad,combined with the theory of journalism and communication and commercial banking,chapter three analyzes the media reports on the influence of the systemic risk of commercial bank management: the first chapter mainly summarizes the media relations with the systemic risk of commercial bank;The second chapter mainly analyzes the possible positive and negative impacts of media reports on commercial banks.The third chapter mainly puts forward the risk management strategy for the negative impact.