Research On Text Reproduction Of "White Deer Plain" TV Series On Bilibili Live Video Network

As a grand historical novel,White Deer Plain plays an important role in the history of contemporary literature.Since its publication in 1992,this work has been adapted into comic strips,opera,drama,film,TELEVISION and other cultural forms of communication.Since the TV version of "White Deer Plain" was launched in 2017,relying on the propaganda advantages of TV media and ultra-high level of post-production,it has been welcomed by the vast audience,widely praised by many experts and scholars in the TV industry,and has won a number of domestic TV program awards.In the digital era,new media technologies are changing with each passing day.In the process of cultural production and communication,the status of audiences is constantly improving.They are not only the recipients of cultural products,but also the creators and disseminators.The audience's interpretation and secondary creation of the original cultural works is their way of expressing "love" and constructing identity,which not only reflects the individual aesthetic taste and value judgment,but also provides the audience with opportunities to exchange activities and share meanings.Based on the "white deer" TV series in bi li bi li barrage reproduction video online text content as the research object,the text analysis and depth interview method as the main research methods,combing the different types of reproduction "white deer" TV series text content and features,summarizes the audience to participate in "white deer" TV secondary creation and the motive and communication way,It also points out the influence of text reproduction activities and output contents on the transmission of the original work of WHITE Deer Plain.Station B is a highly interactive and sharing cultural and entertainment community.The content of text reproduction of "White Deer Plain" TV series on this platform mainly includes two forms of presentation: video and bullets.The first part of this paper briefly combs the creation process and content changes of White Deer Plain from novel to TV play.The second part classifies the TV series reproduction video and bullet screen of "White Deer Plain" on B website.The third part from the perspective of producer,the analysis way of motivation and users for text reproduction activities and the specific process,think TV fans text reproduction activity is the essence of fusion culture under the background of the audience on the premise of self empowerment in the text of the poaching,the concrete content of text reproduction is the collision between the mainstream culture and the diverse subculture culture works.On the one hand,the text reproduction of White Deer Plain extends the vitality of the original work and TV series and enhances the communication effect;on the other hand,it disperses the cultural core of the original work and TV series and damages the cultural expression of the original work.At the same time,it also makes all kinds of minority subcultures on the edge known to more people.