Research On Visual Language Of Industrial Simulation Animation In New Media Context

With continuous development in economics,science and technology,Much stronger functions have developed from computer modeling software and the science and technology for three-dimensional even multi-dimensional space is also upgrading constantly,so the computer or other high-tech equipment has played important role in more areas which has promoted three-dimensional animation to be applied widely in industrial product and engineering project.Meanwhile,a new area for animation has appeared i.e.industrial simulation animation.In current routine life,the application for industrial simulation animation has become more popular to meet social demand and as we know,it has been widely used in various fields including industrial product,engineering project,news media,art design and etc.among which it has played significant role in early-stage preview,simulation design effect,industrial project measurement and industrial process flow displaying.Therefore,industrial simulation animation is a very important research object.Basically,industrial simulation animation is in domain of film animation,but according to displaying purpose,different audience group and unique media expression style,the content and function for industrial simulation animation are different with traditional film animation.Currently,most industrial simulation animation has shown three-dimensional virtual models with extremely realistic effects and taken photography for object movement ?interior structure with visual language and virtual lens in computer.At last,the animation will be shown to audience with visual media so that they can understand more for product or project.However,from visual language aspect,the lens application is still monotonous which has led that the visual impression and attention for audience are still insufficient.So based on characteristics and basic theory,industrial simulation animation has been taken as research object to discuss the research and application for visual language under new media context so that there will be breakthrough.Meantime,this has made project information and picture content more enriched.For industrial simulation animation,the visual language impression form has not only impressed the audiences deeply which has made them understand its essence fully,but also the unique artistic expression has improved expressiveness and infectivity for main object in picture greatly.As a result,the visual language effect as well as content and information expressed by picture have become more convincing.First of all,the thesis has conducted analysis from current basic concept and characteristics as well as audience requirement for picture,the advantages in industrial simulation animation and disadvantages in visual language have been analyzed and summarized.Then,the necessity and improvement space for visual language under new media context have been illustrated.Meantime,in-depth research and summarization have been carried out to visual language through narrative language and lens movement in visual language of film animation.At last,based on personal graduation creation case,research has been developed for visual language under new media context.