Research On Interface Design Of Product Crowdfunding Platform Based On Image Semiotics

At present,the interface design of product crowdfunding platform in China is in its initial stage,and there are many contradictions and problems.As a result,there is a lack of interaction and understanding between participants and sponsors,and it is impossible to establish a sense of trust for the platform and project.Starting from the problem,this paper analyzes the behavior and needs of users to participate in crowdfunding,seize the research intersection and design opportunities of image semiotics and interface design,and explore the interface design principles and methods of product crowdfunding platform as well as targeted design strategies.The research significance of this paper is to break through the problems of traditional product crowdfunding platform interface design,such as paying more attention to form,less to content,more to results,less to experience.Under the guidance of the theory of image semiotics,the design of form and function is transformed into the design of symbols and meanings centered on emotional experience.By enhancing the adhesion and trust of interface design,the success rate of fund-raising is fully guaranteed,and it also provides design reference for similar crowdfunding platforms.This paper mainly uses literature research method,investigation research method,inductive research method,case study method and other methods to carry out research.Firstly,it analyzes the research characteristics of interface design from the perspective of image semiotics.Three specific design strategies are proposed for the interface design of the product crowdfunding platform: interface functional design strategy based on the semiotic system construction,interface interaction design strategy based on semiotic meaning,and interface emotional design strategy based on Peirces' s ternary semiotic theory.This paper puts forward that the conclusion is: the interface design of the user's relationship with platform is regarded as a kind of information communication services,user communication as a process of information encoding and decoding,should take the initiative to create more rich and colorful encoding,interface design should be started to look for a kind of meaning expression needs the innovation of the concept and symbol form,so as to build a more fit and efficient semiotic system.