Practice And Research On Intelligent Recommendation Of Home Textile Products Based On Knowledge Base

In the traditional way of purchasing home textiles in offline stores,due to the wide variety of home textile products,the product display needs to occupy a lot of space,increasing the marketing cost;Even if the sales site is equipped with shopping guides,it is difficult to meet the needs of consumers because of the high quality requirements for shopping guides.At present,the mainstream online recommendation method is to recommend according to keywords or consumption history.The recommended products are often very similar and in large quantities,which often makes it difficult for consumers to make choices and can not intuitively feel the matching degree between the products and their living space.Therefore,we need an intelligent system to recommend home textile products to help consumers choose satisfactory products.Intelligent recommendation of home textile products includes home textile product knowledge base,home textile purchase aesthetic behavior rules and computer algorithms.This study systematically studies the consumption behavior of home textiles,uses the methods of questionnaire survey and user interview,combs out the general steps and consumption behavior characteristics of consumers buying home textiles,and designs the recommendation process.According to the color matching rules,consumers' color preferences are screened through consumers' color intention words,so as to further narrow the scope of recommending home textile products.Finally,the recommended home textile products are displayed intuitively through the visual interface.Through the effectiveness test experiment,compare the intelligent recommendation with the traditional online shopping methods,test the satisfaction of consumers to buy home textile products,and verify the effectiveness of Intelligent Recommendation Based on knowledge base in solving consumers' purchase of home textile products.Home textile intelligent recommendation based on knowledge base can save consumers' purchase time to a certain extent,intuitively feel the matching degree between home textile and home environment,so as to make the whole purchase process easier.The research on knowledge base is a long process.Due to the continuous design of new varieties,the knowledge base of home textile products has expansibility.With the growth of the new generation of population,the product knowledge base and screening recommendation rules will continue to change.