Research On The Privacy Protection Of Social Media Users In The Era Of Big Date

With the advent of the technological society,digitization and intelligence have become the directional trend of development,and social media has gradually become the social infrastructure.The development of personal digitization and intelligent analysis technology has brought about new changes in privacy.The interweaving of social media and privacy is a complex and very realistic issue,and the research on the privacy protection of social media users has become more urgent.Technological innovation is the fundamental reason for the changes in the connotation and extension of user privacy.Under the fait accompli of personal digitization,personal information(data)has become the most important object of personal privacy.The permanence of data storage,the unlimited combination of data flow,and the development of intelligent analysis technology have also changed the boundaries and connotations of privacy.Under the conditions of new technologies such as big data and artificial intelligence,the value of privacy has also been further expanded,showing a diversified value.With the development of big data and artificial intelligence,the immediacy of social media communication,the breadth of connections,and the comprehensiveness of content have all made a qualitative leap.The real life and media life of users have achieved overlap and fusion on social media.At the same time,the digitization of privacy also makes the exposure and dissemination of user privacy more complicated.The combination of human digitization and the combination,fluidity,and network characteristics of data increases the risk of private data leakage.In addition,the permanence and predictability of data also makes the leakage of private data more serious.The virtuality,immediacy,and recordability of social media,with the blessing of big data technology and artificial intelligence,make the infringement of personal privacy rights more common and complicated.At the same time,changes in government surveillance and technological society user privacy concepts also make social media users' privacy protection face many difficulties.Social media is not only a technology provider,but also a "behind-the-scenes manipulator" and beneficiary of data flow.Obtaining and collecting user information to the greatest extent has become the most direct purpose and demand of social media,and it also brings a deep level of user privacy violations.Hidden dangers.Social media is a game field where different stakeholders such as users,companies,countries,etc.,have different attitudes toward privacy,and the purpose and degree of use of privacy,resulting in the diversification and complexity of the privacy protection issues of social media users.Social media is also a field where various subjects struggle and compromise.Because of their different needs and purposes,users,companies,and countries have different value propositions and protections for the privacy of social media users.At the level of social media user privacy protection,whether it is from the perspective of user rights or government power,from the perspective of user self-management or from the perspective of corporate self-discipline,from the perspective of companies establishing normative rules or from the perspective of government formulating laws and regulations,It is necessary to involve each of them to earnestly perform their due responsibilities and obligations.The issue of privacy has lasted forever,and the privacy of social media users has suffered more serious challenges in the era of big data.However,there are no specific privacy laws and data privacy-related laws.The protection of user privacy and data privacy mainly focuses on various types of data protection.Regulations.Therefore,it is particularly important to clarify the difference between the self-judgment of user data privacy and the national identification in accordance with relevant laws and regulations in conjunction with court judgments in user privacy cases,and to conduct research on privacy countermeasures based on the particularity of social media platforms.