Research On The Communication Of "Second Creation" Of Internet Barrage

The era of new media has changed the one-dimensional flow mode of mass dissemination of information.New media methods continue to emerge,and at the same time,a variety of network cultures have been born.Barrage,as a new interactive method in online video that is different from ordinary comments,has both entertainment and feedback functions,and has become the darling of today's young audience.It originated in Japan,and later appeared on some domestic niche animation platforms or specialized barrage video websites.As the barrage culture is accepted and loved by the public,the barrage function has gradually penetrated into mainstream video media platforms,and even appeared on the screen with new identities such as " barrage movies" and " barrage advertisements",forming a new kind of The viewing form and implicit evaluation system.In recent years,barrage has continuously aroused the attention and research of communication scholars.They have explored from various perspectives such as cultural phenomena,practical significance,and commercial value.Most of them have conducted qualitative research on barrage from the perspective of communication science or youth subculture.,But few scholars analyze a specific phenomenon in the barrage.As the “trender” of the times,barrage exhibits the characteristics of fragmentation,immediacy,and diversity.After observing the barrage,the author found that the phenomenon of “secondary creation” is an important reason why barrage can maintain user stickiness.The audience is also willing to "secondary creation" of the original video content in the form of barrage.Therefore,this article attempts to start an in-depth analysis with the phenomenon of "secondary creation" of barrage as the starting point.The author first sorts out the development process of barrage,and summarizes the background and presentation of the "second creation" of barrage.Secondly,from the perspective of communication science,the communication essence of the "second creation" phenomenon of barrage is explored,mainly centering on the theories of "use and satisfaction","silent spiral",and "three levels of communication effect",through statistics of various types of videos Barrage and related data,analyze and summarize the communication audience,communication mode,communication characteristics and communication effects of the "second creation" of the barrage.Finally,in view of the vulgarity,infringement and other problems in the spread of the "secondary creation" of the barrage,corresponding improvement measures are proposed to maximize the realization of cultural and commercial values.This article has 38 pictures,3 tables,and 53 references.