Study Of Discourse In Logical Thinking From The Perspective Of Kenneth Burke’s Motivational Rhetoric

As a "We Media" program,Logical Thinking has produced a profound communication effect in terms of content,form,audience acceptance and other aspects from its "knowledge" orientation to the community operation orientation.Logical Thinking is consistent with other "We Media" programs in terms of purpose,that is,to achieve economic benefits through the realization of individual identity.However,as a successfully transformed audio program,the essence of Logical Thinking lies in the generation of self-meaning,and the elements setting,logical structure and form design of its discourse become the important content studied in this program.Rhetoric is a subject specialized in the study of language.Its main focus is on the study of the elements of language and the correlation between the elements,and its orientation lies in how the content and form of discourse are set.In this study,the text content of Logical Thinking is studied from the perspective of Burke’s "Identity" theory.Four basic logics that constitute the discourse are pointed out,that is,"the actor: the trinity","the action: the ideographic transmission","the scene: the regional regulation","the method: the instrumental leading","the purpose: the regressive ultimate intention".The connective relationship between the pairs of textual elements constitute a semantic paragraph of a text.The "identity" logic of discourse in Logical Thinking consists in the identity of content(sympathy,opposition,inaccuracy)and form(convention,repetition and progress).Content means and form means are indivisible dualistic unity,which only intersect each other in semantic construction.From the perspective of rhetorical devices in discourse,combined with the product positioning of Logical Thinking itself,its enlightenment should be in three applied logics: "construction of element field","linkage of content and form" and "tendency of emotional hermeneutics".It is undeniable that the rhetorical application of "identity" activates the language in the text,which makes use of the power of text language to persuade and enhance the communication effect,to enable the text builders to realize the specific purpose of "identity".However,while acknowledging this persuasion technique,some rhetorical applications that are too superficial,subjective and essentially "nihilistic" should also be abandoned.Through the text analysis of Logical Thinking,in this paper,it is believed that in order to achieve the direction propagation and preset purpose of specific target groups,it is necessary to start from the field construction of elementalization to make the text form field resonance in accordance with the field vibration of the internal text field and the external real field.In addition,based on the psychological cognition of the audience,the audience cognition and emotional fluctuations should be considered in the text construction process,so as to make the program into the heart with emotion,internalization in the heart,and externalization in the form.