Research On Evaluation And Promotion Strategy Of Intellectual Capital Of Join-Cheer Software Co.,Ltd

With the increasingly close connection between Internet and economy,software service industry,as one of the core of information technology industry,has a good development prospect.Under the background of knowledge economy era,intellectual capital has become an important driving factor for value-added and R & D innovation of enterprises.This feature is more prominent in software service enterprises,such as knowledge technology intensive enterprises.However,the current competition situation of software service industry is fierce,the level of intellectual capital of enterprises is uneven,and there is no clear intellectual capital management mode.For a long time,its software companies have been facing the competitive industry environment,lacking clear understanding of their own intellectual capital status,and its intellectual capital management system needs to be improved,which limits the innovation ability and the promotion of the competitive position of the industry to some extent.Taking Join-Cheer Software as the main research object,the paper summarizes the current situation of Join-Cheer Software management and intellectual capital by SWOT analysis framework and pest method and Porter five force method.The advantages and disadvantages of Jiujiu software intelligence capital are evaluated and analyzed by using entropy weight method and grey correlation analysis method,Based on the evaluation results,the paper uses coupling coordination analysis to locate the main factors restricting the development of intellectual capital and puts forward corresponding promotion strategies.The specific conclusions are as follows: ?The paper analyzes the status quo of Join-Cheer software management and intellectual capital.Join-Cheer Software has advantages in location,team stability,report products and government customers,but the management of intellectual capital needs to be improved.?The evaluation model of Join-Cheer Software intelligence capital has been built for a long time.It has been ranked12 in the comprehensive software intelligence capital for a long time,and is at the middle level in the competition.?The evaluation results of software intelligence capital of Join-Cheer Software are analyzed.The ranking of Join-Cheer software intelligence capital is stable in time dimension.The horizontal comparison results show that it has advantages in human capital efficiency,structure perfection,customer business closeness and innovation investment scale.Based on the evaluation results,the coupling coordination model is used to locate the main lag factors of the development of software intelligence capital for a long time are innovation capital and the primary coordination among the elements of intellectual capital.?The strategy of intellectual capital promotion of Join-Cheer Software is put forward.Four strategies are put forward,which include establishing a long-term software knowledge sharing system,attaching importance to the output of innovation results,perfecting the customer relationship management system and perfecting the construction of the intellectual capital management system.The research aims to improve the level of Join-Cheer Software intelligence capital,improve its core competitiveness,and provide reference for the evaluation of the overall intellectual capital of software service industry,which has practical significance for the improvement of the overall competitiveness of software service industry in the era of knowledge economy.There are 12 figures,23 tables and 74 references in this paper.