A Study On The Effect Of Short Video Of Mother And Baby On The Fertility Outlook Of Young Women Of Childbearing Age

In recent years,the aging problem in China has become increasingly serious,while the desire of women of childbearing age to have children continues to be low under the policy of "encouraging three children",and the discussion on fertility issues has surged.In this context,maternal and infant short videos stand out among many short video types,attracting people's attention with their distinctive content characteristics and expanding influence.Short videos of mothers and babies break the bondage of birth scenes and make women of childbearing age more truly understand birth behavior.However,there are obvious individual differences in communication subjects.Short video producers express their views on fertility behavior and meaning based on personal cognition,which may lead to deviation of concept guidance to a certain extent.Especially for those young women of childbearing age who are sensitive to fertility issues,the impact of maternal and infant short videos is more profound,which may subtly lead to attitude confusion and cognitive polarization,thus misleading fertility behavior.The preliminary investigation results of this study also confirmed the universality of this phenomenon.Therefore,it is particularly important and urgent to analyze the influence and causes of maternal and infant short videos on young women of childbearing age,and to create an information space environment conducive to young women of childbearing age to correctly view their reproductive behavior.In this study,qualitative research and quantitative research were used to analyze the specific performance and factors of maternal and infant short videos affecting young women of childbearing age.It is found that young women of childbearing age have a positive impact on information acquisition and ideological emancipation by long-term viewing of short videos of mothers and infants.Immersed in the mimics environment,young women of childbearing age will intensify the fertility panic,the pressure of child cultivation,the sense of individual deprivation,and even make the choice of delivery mode under the value deviation,and then affect the childbearing view of women of childbearing age.Based on this,it is suggested that the mainstream media and platforms should have the courage to undertake the corresponding social responsibilities when constructing short video space,so as to promote the formation of a good fertility concept information environment as soon as possible.