“PINDI” Parasitic Carpooling APP Design

The subject of this design is the creation of the "PINDI" parasitic carpooling app.For target users traveling to and from large transportation hubs and residential areas,a travel software is designed that first joins people and then rides.At the same time,the parasitic APP is characterized by its light weight and non-operation,to create a new travel mode that is only suitable for use.Combining the application strategy of Occam’s razor principle in interaction design,the process architecture and interface visual elements in the product are deleted to varying degrees,striving for users to achieve the optimal path of operation steps when using this product,and improve user retention rate.The design content covered by this subject after integration includes:Pindi brand logo design specifications and IP image design,interactive flowcharts,wireframes,high-fidelity interface design and product demonstration animations,promotional videos,etc.The market research report is mainly divided into two parts.The first part is the investigation of existing products through competitive product analysis.The author conducted an in-depth analysis of the product positioning,business model,interface design and information structure of relevant domestic carpool apps,and provided practical guidance for Pindi in the subsequent process architecture and interface visual design.The second part is to use questionnaire surveys to conduct research at the user level,including online network questionnaire surveys and offline distribution questionnaire surveys,to refine user needs,so as to guide the functional structure in the design,and to meet users’ concerns about the relationship between transportation hubs and residential areas.Demand for carpooling.The literature research report focuses on the principle of Occam’s razor and its application in the fields of art design and interaction design.First understand the definition of Occam’s razor principle and its research and development in various fields;secondly,analyze the relationship between Occam’s razor principle and the field of art,especially the field of interaction design;finally summarize and refine the principle in interaction design Four levels of design methods: the strategic level maintains the purity of product goals,the scope level maintains the simplicity of product functions,the structural level shapes the simplicity of information structure,and the presentation level shapes the simplicity of interface vision,and provides theories for subsequent topic design guide.The design process report consists of three parts.The first is the design of product prototypes,the analysis of user needs,the refinement of core functions,and the simplification of the process;the second is the interface visual design,the formulation of visual norms,the creation of brand genes,and the visual deletion of complexities and simplicity.Finally,the design results are summarized and product promotion videos are made,including product demonstration animations and promotional videos.The design breaks the closed-loop mode of the existing car-hailing software and opens a new non-closed-loop car-hailing mode.Precisely locate the target audience to and from large transportation hubs and residential areas,and the ride-sharing path separates other ride-hailing software.The “PINDI” function is vertical and only addresses the pain points that are difficult to carpool,and strives to give the target consumer groups a convenient,fast and safe platform.At present,there is no such kind of shared social app designed to meet the needs of passengers in carpooling and to address the difficulty of carpooling.This new type of social travel mode is bound to have certain commercial application value and development prospects in the travel market.