Research On The Display Design Of Animation Game Exhibition Based On Flow Theory

Animation game industry is an important branch of the cultural industry.With the continuous improvement of the status and output value of the cultural industry in the national economy,the animation game industry has also ushered in another peak of development.As a commercial platform for animation enterprises to carry out commercial exhibition,cultural communication and business promotion,and to export cultural content and value directly to consumers,animation game show plays a significant role in promoting the development of cultural industry and the improvement of people's cultural life,so it is increasingly valued by governments at all levels.At the same time,the progress of multimedia display technology and the development of Internet industry also promote the technological innovation of animation game exhibition.In terms of display means,the application of multimedia display technology has broken the restrictions of plane media on space display effect.The presentation of content is no longer limited to real space and plane media.The superposition of virtual space and the application of panoramic display effect have become a new trend.In the aspect of display content,the extensive use of Internet platform and social media makes the production of content become civilian,the production and dissemination of information present the trend of centralization,and the relationship between consumers and consumers,consumers and enterprises become frequent and close.Animation game exhibition is no longer just a simple commercial and cultural content display space,but an interactive cultural experience and consumption space.Based on the above background,from the perspective of flow experience,this paper takes the audience of animation game show as the research object,combined with the culture and display characteristics of animation game show,analyzes the commonness and difference of experience needs of different audience groups,and puts forward the display design strategy of animation game show which can more effectively improve the audience flow experience.First of all,according to the research results of the audience in the major domestic animation and game exhibitions,this paper analyzes the experience needs and cognitive differences of different audience groups for animation and game exhibitions.Secondly,from the perspective of cultural media and forms,production and consumption of cultural content and audience activities,it summarizes the display design and activity characteristics of animation game exhibition.Finally,based on the analysis of the characteristics of the subject and object,the following four display design strategies are put forward:1.Build a scene of audio-visual experience.2.Strengthen the interactive experience between the audience and the scene.3.Build social channels based on live activities.4.Building achievement system with network platform.According to the previous theoretical research,this paper takes the " Onmyoji " mobile game as the object of design practice and theoretical verification.Combined with the display design strategy summarized above,a virtual display content browsing and interactive mobile application named "dimensional window" is developed based on augmented reality technology.This design practice connects offline physical display content and online digital resources through augmented reality technology,constructs a more immersive and interactive display space connecting online and offline,constructs the audience,display content and on-site activities into an organic whole to promote each other,and strengthens the communication and cooperation between the audience,from display content,human scene interaction,human-human interaction Interaction,individual and group psychological identity and other aspects strengthen the audience's experience in the animation game exhibition,improve the probability of the audience to obtain the flow experience.