Research On Development Strategy Of Aggregate Information App

With the rapid development of mobile Internet technology,the high popularity of smartphones,the era of entertainment for all accelerated.Under the addition of personalized recommendation algorithm technology,the number of aggregate information applications has increased rapidly,and gradually developed into the first choice for people's leisure and entertainment after work.The industry's user growth dividend has passed,and a diverse landscape of aggregated information applications has been formed.The aggregate information industry is entering a new recession.At this stage,how to retain existing users,develop potential users,attract new users,and constantly consolidate their position to expand market share,enrich the means of corporate profitability are urgent problems to be solved.At present,the aggregate information app according to the content output mode is mainly divided into PUGC-type aggregate information app,UGC-type aggregate information app and pure AGC-type aggregate information app three categories.Among them,pure AMC-type aggregate information app is gradually being eliminated from the market.Starting from the aggregate information enterprises,combined with the computer application software life cycle theory,brand communication and other theories,this paper uses the combination of qualitative research and quantitative research to analyze the existing development strategies of the aggregate information enterprises in depth,and analyze the reasons for the new user growth dilemma.First of all,the analysis of aggregate information app development status,development model.Secondly,around the development process of aggregate-type information App,polymer-type information enterprises over-reliance on algorithms,the same type of content,low-quality content flooding,lack of original genes lead to the development of thinking curing,lack of sustainable development momentum,market development is too fast,production and research serious separation and other reasons to comb.Through systematic learning and research,the development strategy of aggregated information app is summarized.Finally,according to the research results,combined with the current development status of aggregate information App,from the software life cycle,content production,publicity channels,content quality and other aspects,combed out the aggregate information App development strategy recommendations,in order to provide a little theoretical support and practical reference for the development of aggregate information enterprises.