Design And Implementation Of New Retail Of A Telecom Company Based On Mini Program

With the concept of New Retail proposed,there are many new retail business models in China,and many companies participate in the New Retail business model.These models bring new changes in marketing methods and new opportunities to the retail industry.With the development of network technology,Big Data,AI and other technologies,technology enables New Retail,a lot of new platforms and products are developed,reconstructs the industrial chain and cross-border operation,which makes the boundary of the industry more and more blurred.As a traditional communication ISP,the ISP not only faces the competition of the same industry,but also the competition of Internet companies,and faces greater adjustment and difficulties in marketing.Therefore,this thesis studies the new technology,realizes the new business model,and creates itself online platform and model of New Retail.As empowerment of technology,we can realize the innovation and transformation of retail mode.Mini Program is one of Internet platforms,Wechat is a huge platform,Wechat has a huge user group,with different ages,different levels of users,but also has a strong promotional force.Because of these advantages,choose Mini Program to be the carrier platform of the ISP new retail business,use new technology and new platform to implement precision marketing,and then implement new retail.At present,the problems of precision marketing are the following items,The first,unable to locate customers accurately.The second,unable to portray customers accurately.The third.unable to contact customers accurately,unable to push information to customers accurately.The aims of this thesis is to solve these problems.The purpose of this thesis is to realize the innovation of new retail business model of the ISP,solve the dilemma of current marketing model,based on Mini Store,so that they can obtain customers,manage customers,achieve sales and earn remuneration by their Mini Store quickly.At the same time,after the cracking of Mini Store,the sales and service capacity will be sink,to achieve of the empowerment of the offline channel,the Mini Store can touch to the community,circle group and different industry,which in turn will promote the development of Mini Store.So as to realize the integration and collaborative development of the offline channel and Mini Store at a higher level.The platform has experienced the whole process of software project,the mainly process includes the following stages,requirements makes,requirements analysis,design,implementation,testing,deployment.In the aspect of system architecture,the whole platform has good stability,efficiency and ease of use,and the core business processes and function points are tested strictly.