Design And Implementation Of The Online Retail System Based On Mobile Internet

Online shopping mall is one of the most important network marketing ways of the retail enterprise. Through online retail system, we can use the Internet technology to build our own online marketing platform. We can upload information and commodity information, to carry out more extensive online activities, achieving full coverage of online and offline.In the traditional shopping process, the retail enterprise is not easily understand by customers, can’t attract customers in a short time, and successful recommending ratio is not good. Mobile Internet technology, making the traditional retail industry a new look, customers can choose the goods they wanted at any time and any place.Online retail system, it can collect customer’s online behavior and shopping information, which can make precision marketing for a specific user. By forecasting the customer’s consumption behavior, we can constantly adjust our products, greatly enhance the level of service, and effectively improve the success rate of recommendation.The popularity of computer technology, it enhances the quality of retail practitioners. The rise of online shopping, and the arrival of mobile Internet, it can achieve the necessary and sufficient conditions for the management of information technology in the retail industry. The online retail system based on Mobile Internet, it can achieve ultimate user experience, easy operation and other aspects. Mobile Internet is the most important choice for retail enterprises.This paper focuses on the traditional retail industry in the three directions: data collection capacity is low, coverage depth is not enough, and customer retention is too loosen. By reading a lot of relevant documents, we review the research status at home and abroad and get the general method. Then we introduces the system related theory and technology in use, after the collection of system development needs, we turn tosystem design, function design, recommendation system design and database design.Using WAMP kit to build the software development environment, using the Think PHP framework for the basic system design and rapid application development,finally, through a large number of test to validate our online retail system meets the needs of enterprises.